Stock price of parent company of SUSHIRO loses over HK$960m in market value after male student licked soy sauce bottle at branch in Japan


2nd February 2023 – (Gifu City) Recently, a shocking video was circulated on Japanese social media, sparking outrage among netizens. A 17-year-old male student licked the mouth of a soy sauce bottle on the conveyor belt at the popular sushi chain “Sushiro” and put it back to its original place. The student then wiped the sushi on the conveyor belt with his saliva-stained fingers after looking around to confirm that no one saw him. 

After the controversial incident became viral, the student apologised to the owner in person with his guardian, but the owner did not accept it. He said on Wednesday that in addition to calling the police, he would insist on criminal and civil investigations. The branch that was affected has cleaned all teacups and replaced all soy sauce bottles. The operator of “Sushiro” said on Wednesday that the branch that was affected is Sushiro Gifu Masakiten at 3 Chome-12-5 Masakinaka, Gifu, 502-0882, Japan.

After the employee found the viral video on Twitter on 29th January , the incident was reported to the police on 31st January. Subsequent to the news, the stock price of FOOD & LIFE COMPANIES, the parent company of Sushiro, plummeted. Many customers had doubts about hygiene and safety and refused to dine at Sushiro causing the market value of Sushiro parent company to loss more than 16 billion yen (approximately HK$960 million).

Sushiro has 19 branches in Hong Kong and 2 new ones in San Po Kong and Sha Tin are under renovation.

Newly opened Sushiro branch at Shop 3231-32, 3/F, MOSTown (Phase 4), 18 On Luk Street, Ma On Shan.