28th October 2026 – (Hong Kong) Social media influencer Charlotte Cheung has ignited conversation after posting a video in which she and her young son roamed Central dressed for Halloween while wearing an LED beauty mask, doubling as a skincare device and a costume prop. The look, echoing the unsettling aesthetic of a masked thriller figure, mirrors an overseas trend that has been gaining traction, with users embracing the masks’ dual function as a playful fright and a beauty routine in one.
With the city gearing up for festivities this week, the sight of glowing masks in Central suggests the line between costume and care is thinner than ever — even if the best practice remains using LED therapy safely, consistently and as directed to reap any genuine skincare benefits.
