29th October 2026 – (Seoul) Justin Bieber made an unannounced return to Seoul with his wife, Hailey Bieber, drawing waves of online excitement as the couple were spotted across the capital while promoting his fashion and lifestyle label Skylrk. The pair were seen at the brand’s Seongsu‑dong pop‑up, shared arrival updates on social media and spent time eating their way through several neighbourhood favourites, in what fans described as a laid‑back city break after a 13‑year absence.
The centrepiece of the visit was Skylrk’s Seongsu activation, where Bieber greeted fans and toured the installation amid long queues. The short‑run retail experience, hosted in one of Seoul’s most fashion‑forward districts, underscored the brand’s growing footprint in Asia and amplified street‑style buzz around the artist’s latest creative venture.
Between appearances, the couple were spotted in Bukchon at Osulloc Tea House, sampling matcha drinks and desserts in the venue’s nostalgically styled townhouse near the hanok lanes. They also headed to Jongno’s Muguok, known for a North Korean‑style take on samgyetang served with the chicken separate from its broth and rice, a refined rendition that has earned attention from dining guides.
Their itinerary extended south to Gangnam for a relaxed dinner at Dosan Hoikwan, a Hanwoo‑focused grill drawing a celebrity clientele, where tenderloin and pasta proved standouts according to staff posts that circulated after the visit. The evening ended on a sweet note when slices of Dore Dore’s trending mochi cheesecake appeared at the table, a social‑media favourite wrapped in soft mochi and topped with seasonal fruit.
A bespoke dessert also featured in the trip: a pearl‑trimmed, gold‑detailed cake from The Oh’s Room presented to Hailey ahead of her 22nd November birthday, iced with the message “Happy Almost Birthday.” The boutique said the order was completed within two hours for a last‑minute celebration, adding another viral moment to the couple’s Seoul stopover.
Bieber’s low‑key schedule contrasted with the high‑energy fan response, as sightings proliferated from Seongsu to Bukchon. For the singer, whose last visit was during the Believe world tour in 2013, the return doubled as both brand promotion and a compact culinary tour, spotlighting Seoul’s cross‑current of heritage cafés, contemporary Korean cuisine and next‑wave retail culture.
