15th August 2023 – (Seoul) Jennie Kim, the 27-year-old member of BLACKPINK, has become a super influencer with her unique fashion taste. As the global ambassador for Calvin Klein, the renowned innerwear brand, Jennie recently took part in a series of advertisements where she showcased her irresistible charm while wearing sheer lingerie with wet hair, capturing the attention of viewers.
Calvin Klein recently unveiled its latest autumn campaign featuring Jennie. She dons various outfits, including nude-coloured casual lingerie sets, but the most captivating looks are when she wears black lace see-through lingerie, complemented by smoky eye makeup and wet hair. This combination enhances her image as a seductive feline, and the steamy visuals have garnered over 400,000 likes within a few short hours of being released.
Becoming a face of Calvin Klein is a significant achievement, and Jennie Kim joins the ranks of major celebrities and models such as Kate Moss, Justin Bieber, and Lil Nas X, who have collaborated with the iconic American sportswear company. Jennie has worked with Calvin Klein on multiple occasions, previously headlining their spring campaign and even launching her own capsule collection of comfortable and casual essentials. (We even reviewed it!) Now, she takes centre stage in Calvin Klein’s newest campaign.
Jennie is part of an impressive lineup of celebrities wearing Calvin Klein Fall 2023 in this latest campaign. Her fellow models include Alexa Demie from Euphoria, rapper Kid Cudi, BTS’s Jungkook, and Kendall Jenner because a fashion campaign wouldn’t be complete without a Kardashian or Jenner sister.
According to the brand, the fall collection “reinforces Calvin Klein’s design codes of minimal, modern, and sensual,” offering elevated pieces that are essential for every wardrobe and lifestyle. The legendary duo Inez & Vinoodh directed and photographed the campaign.
In exclusive behind-the-scenes photos from the shoot, Jennie showcases various looks from the brand, including denim and underwear. In one shot, she wears a cropped CK Jeans jacket with wet-look hair and smoky eye makeup. In another, she pairs a black bra and underwear set adorned with the iconic Calvin Klein logo with a skirt and an oversized black blazer.
Another captivating shot captures Jennie from an overhead angle, standing beneath spotlights in a pair of ’90s-style jeans and a cropped white tee. The photos exude the essence of Calvin Klein while staying true to Jennie’s personal style, particularly with the combination of nostalgic silhouettes and sleek, tailored pieces.