Popular Japanese beef bowl chain Matsuya set to open its first shop in Hong Kong


8th June 2024 – (Hong Kong) Matsuya, a popular Japanese chain specialising in beef bowl (gyūdon) (also known as gyūmeshi), Japanese curry, and teishoku, is set to open its first shop in Hong Kong this summer, according to a recent social media post by the company.

The official Instagram and Facebook accounts of Matsuya Hong Kong have been set up, and the company has announced that it will be opening its doors in Hong Kong soon. According to reports, Matsuya is said to be leasing units 6 to 9 on the ground floor of Chuang’s London Plaza, with an area of 3,224 square feet, for a rental fee of HK$190,000.

According to a representative from Matsuya Hong Kong, the store will be directly operated by the Japanese headquarters, ensuring that the quality of the beef bowls meets the company’s high standards. The representative also confirmed that the company is currently in the process of preparing for the opening and has not yet finalized the details of the store’s location and opening date.

Earlier, there were rumours that Matsuya would not be opening a store in Hong Kong due to a lack of plans for expansion in the city. However, it seems that the company has since changed its mind, much to the delight of fans.

It’s parent company Matsuya Foods Co. is a restaurant chain that operates various eateries, including Matsuya. Founded by Toshio Kawarabuki in 1966, Matsuya has since expanded to 1,080 locations across 33 prefectures in Japan as of 2018. The company has also established a presence in China and Taiwan. In addition to Matsuya, Matsuya Foods Co. operates several other restaurant chains, including those serving curry, tonkatsu, sushi, and Chinese cuisine.