Nissin Foods to open first CUPNOODLES MUSEUM in TST


8th March 2021 – (Hong Kong) Nissin Foods announces that CUPNOODLES MUSEUM, one of Japan’s flagship travel destinations, is setting for launch in Hong Kong soon at China Hong Kong City, Tsim Sha Tsui.

CUPNOODLES MUSEUM Hong Kong (the “Museum”) aims to offer invigorating experiences and renewed aspirations to arouse the curiosity and creativity within every visitor. Tasking with the responsibility to bring innovation to life throughout the Museum, Ching Chai will join the crew as Chief Creative Director.

The Museum is neither a duplicate of the ones in Osaka Ikeda and Yokohama nor just a restatement of the two well-received workshops in Hong Kong. Close to 10,000 square foot, the Museum comprises 3 brand-new attractions themed under “The Innovation Journey of Momofuku Ando” and 3 experiential workshops.

Of the 3 experiential workshops, “My Granola Factory” will be the most exclusive workshop in the world where visitors can have an immersive experience and dive into the story and manufacturing process of this new product. The iconic workshops, “My CUPNOODLES Factory” and “Demae Iccho Factory”, are also coming back in full force, where visitors can create personalized products and explore the fun facts about the ubiquitous cuisine that is always available in every Hong Kong household.

Mr. Kiyotaka ANDO, Executive Director, Chairman and Chief Executive Officer of Nissin Foods, said, “Nissin Foods takes it as our corporate social responsibilities (CSR) to keep serving consumers with our food innovation. As a new milestone, introducing CUPNOODLES MUSUEM HONG KONG showcases our vibrancy and ambition in bringing new experiences to Hong Kong people, and inspiring creativity and curiosity for visitors through educational and entertaining interaction related to food. We hope that it will become a popular travel destination and tourists from all over the world can learn and have fun here.”