2nd October 2026 – (Hong Kong) Five Guys has abruptly closed its branch at the apm mall in Kwun Tong, with hoardings erected around the premises in recent days, marking a retrenchment that has seen the chain shutter four Hong Kong outlets within a year. The latest exit comes despite successive promotions, including special‑price set meals and children’s offerings, aimed at countering persistent perceptions among diners that the brand’s pricing is too steep, even at a site positioned at a prime MTR entrance.
Shoppers who passed through the mall yesterday found the store sealed off, and a review of the brand’s most recent store list showed the Kwun Tong location removed, following earlier closures in Tsuen Wan, Causeway Bay and North Point. Five Guys now has only five outlets remaining citywide, with sites including Tsim Sha Tsui, Olympic and Kowloon Tong. News of the shutdown drew surprise from local customers and online commenters alike, some admitting they had never tried the restaurant because it was “too expensive”, while others noted the spot’s appeal as an air‑conditioned meeting point with ample seating.
The US burger chain entered Hong Kong in 2018 with a menu built around made‑to‑order burgers, hand‑cut fries and custom milkshakes. Its a la carte model—requiring separate purchases for burgers, fries and drinks—often pushed a notional “set” beyond HK$200, diverging from the value expectations many locals hold for fast‑food dining. Confronted with a weak dining market, the company last year introduced a HK$99 set that spurred debate, then followed with children’s meals priced from HK$80. Those measures, however, have not prevented a consolidation of its footprint, with the brand continuing to scale back operations in the city.