Zhongshan beef offal shop owner highlights need for self-reflection and improvement in dying HK restaurants

490
Hong Kong resident who runs a beef offal shop in Zhongshan took to the popular social media platform Xiaohongshu to reflect on the reasons behind the grim state of the city's dining scene.

18th May 2024 – (Hong Kong) In the midst of a prolonged slump in Hong Kong’s restaurant industry, with numerous closures and a stark contrast to its once-booming economy, many business owners have opted to explore opportunities elsewhere, particularly in mainland China. Recently, a Hong Kong resident who runs a beef offal shop in Zhongshan took to the popular social media platform Xiaohongshu to reflect on the reasons behind the grim state of the city’s dining scene, expressing his lament that “Hong Kong still feels superior” and emphasising the need for local restaurants to actively adapt for a breakthrough.

Hong Kong’s restaurant industry continues to face a prolonged downturn, with no signs of improvement in sight. This stands in stark contrast to the city’s previous economic prosperity, prompting many entrepreneurs to seek new business prospects elsewhere. Recently, a Hong Kong business owner who operates two beef offal shops in Zhongshan shared a video on the social media platform Xiaohongshu, analysing the reasons behind the decline of Hong Kong’s dining industry. He first pointed out that Hong Kongers used to have a mindset of “taking over resources” when it came to mainland Chinese tourists visiting the city. However, now that Hong Kongers are the ones visiting the Mainland, the Chinese people do not hold the same perception. Instead, they treat Hong Kongers with excellent service, and Hong Kong restaurants should learn from this. The beef offal shop owner gave an example of his recent visit to a hot pot restaurant in Shenzhen, where three people could dine for just a few hundred yuan. He praised the restaurant’s presentation, food quality, and service, stating that “Hong Kong simply cannot compete.”

Netizens responded to the video, with some stating that they dislike visiting Hong Kong due to the high prices and poor service attitudes. Others expressed the view that Hong Kongers generally look down upon mainland Chinese. However, many agreed with the beef offal shop owner, stating that if the Hong Kong service industry adopted his approach, there would be no worries about the market’s performance. They acknowledged the need for a collective effort and urged the industry to improve gradually, allowing the market to educate the people. Some even mentioned a preference for visiting Macau over Hong Kong.

The beef offal shop owner further emphasised that Hong Kongers used to dismiss the influx of mainland Chinese visitors, feeling superior in their own city. However, with the significant decline in mainland Chinese tourists coming to Hong Kong, he called for a collective reflection within the local restaurant industry. He urged everyone to work together, focusing on improving the quality of their offerings and providing exceptional service. Only by doing so can they have a chance to reverse the current situation. The beef offal shop owner’s video resonated with numerous netizens who agreed with his insights. One comment read, “If the Hong Kong service industry adopted your approach, there would be no worries about the market’s performance. Unfortunately, many people cling to old ways. We need to take it slow and let the market educate them.” Another comment expressed, “Hong Kongers generally look down upon mainland Chinese,” while another criticised the high prices and poor service attitudes in Hong Kong.