Victoria’s Secret set to make glorious return with iconic fashion show spectacle

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16th May 2024 – (New York) After a hiatus of nearly six years, the highly anticipated Victoria’s Secret runway show, renowned for its dazzling display of supermodels adorned with jewel-encrusted lingerie and angelic wings, is making a comeback this fall season.

In a recent Instagram announcement on Wednesday, the lingerie retailer confirmed the return of the iconic show, albeit without revealing a specific date, while alluding to some exciting changes in the event’s format.

Over the years, the Victoria’s Secret Fashion Show has captivated audiences with its opulent stage designs, intricate costumes, and multi-million-dollar bras. It has featured renowned models such as Adriana Lima, Naomi Campbell, and Bella Hadid strutting down the runway, accompanied by spectacular musical performances by industry titans like Rihanna, Taylor Swift, and Justin Bieber.

According to a statement provided to Reuters, the forthcoming 2024 Victoria’s Secret Fashion Show is set to deliver precisely what the customers have been clamoring for—a modern lens that embodies glamour, fashion, entertainment, and the beloved angelic wings that have become synonymous with the brand.

The decision to revive the show comes after the lingerie retailer, previously a subsidiary of L Brands, had canceled it in 2019, citing the need to evolve Victoria’s Secret’s marketing strategies. At the time, L Brands faced challenges including declining sales of its high-end lingerie, pressure from activist investors, and mounting criticism over an outdated brand image that failed to embrace body inclusivity.

In 2021, L Brands underwent a restructuring, with Victoria’s Secret becoming an independent entity alongside Bath & Body Works. However, sales at the lingerie giant have continued to decline since the separation.

Following the 2019 show’s cancellation, Victoria’s Secret released a documentary titled the Victoria’s Secret World Tour on Amazon Prime last year, offering fans an intimate glimpse into the brand’s illustrious history.