24th April 2023 – (New York) The Lyst Index has identified Uniqlo’s round mini shoulder bag as the hottest product for the first quarter of 2023. The Lyst Index is a quarterly ranking of the fashion industry’s hottest brands and products, which tracks brand and product heat by analyzing the behaviour of its 200 million users.
Priced at below US$20, the bag is the cheapest product to ever make the chart. With over 63.3 million views on TikTok, the #uniqlobag hashtag surpassed other strong fashion contenders like Adidas Gazelle sneakers, Skims’ sculpt bodysuit, and even the viral Astro Boy MSCHF red boots to take the top spot.
So, what makes this bag so appealing? Its small price tag is undoubtedly a contributing factor. Additionally, the bag bears a striking resemblance to Prada‘s ever-popular nylon series and Lululemon’s viral Everywhere belt bag. The crescent-shaped Uniqlo bag reinterpreted these features and turned them into a viral success formula.
Users have praised the bag’s functionality and convenience, with one reviewer stating, “This bag looks flat but can pack lots.” Another user mentioned that it is the perfect size to fit basic items and can be comfortably worn crossbody. The bag’s unique color and adjustable strap length were also highlighted as positives in user reviews.
This viral trend could potentially signal a shift towards “buying better” and investing in more sustainable and affordable fashion options. Regardless, Uniqlo’s mini shoulder bag has certainly captured the attention of fashion enthusiasts worldwide and has become a sought-after item in the fashion world.