29th March 2019 – (Hong Kong) UA Cinemas announces today it will launch a new cinema in the world-class flagship museum-retail complex K11 MUSEA located on Salisbury Road, Tsim Sha Tsui in 3rd Quarter of 2019. The name of K11 MUSEA is inspired by muses in the Greek mythology who are the inspirational goddesses of literature, science and art. UA Cinemas has created a unique cinema space in response to the novel concept of an experiential museum-commerce operation initiated by K11 MUSEA to lure the global millennials to discover their own muses in the venue. The new cinema, with a rarely-seen scale in the city housing 12 theatres totaling 1711 seats and providing a performance area in the theatre, is set to celebrate another milestone in Hong Kong’s cinema history.
While cinemas with over a thousand seats were prevalent in the 60’s and 70’s, with many doubling as landmarks in a district, cinema capacity has shrunk dramatically over time as the lack of land resource has limited the scale and development of cinemas. With 12 theatres containing a total of 1711 seats, the new cinema is able to offer the most diverse options to the audience and more screening opportunities for filmmakers, hence promoting the sustainable development of the cinema and film industries. The new cinema is the most groundbreaking project since the establishment of UA Cinemas with numerous innovations in interior design, screening facilities and layout. The new cinema will not only be a screening venue, but also a space for art and cultural development. Various art and cultural activities or performances will also be staged at the new cinema such as seminars or workshops hosted by filmmakers to enrich the audience experience and provide a platform for art and cultural exchange.
The new cinema opening in 3rd quarter this year will be located at Shop 415, Level 4, K11 MUSEA, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui, Hong Kong. There will be a total of 12 theatres and 1,711 seats.
About UA Cinemas
Established in 1985, UA Cinema Circuit Limited (UA Cinemas) is the entertainment arm of the Lark International Group. UA Cinema pioneers in adopting innovative, high-end projection technology and equipment to provide the best cinematic and multi-media entertainment to the discerning audience in Hong Kong, Macau and mainland. UA Cinemas operates 22 premier cinemas with 156 screens and over 20,000 seats in prime locations in the Greater China. For more information, please visit there website at www.uacinemas.com.hk .