2nd October 2023 – (New York) Academy Award-winning actor Tom Hanks has issued a stern warning to his 9.5 million Instagram followers regarding an AI-generated video circulating on the internet that features a computer-generated image of himself promoting a dental plan. The Hollywood star made it clear that the video is entirely fake and was created without his permission or knowledge.
Taking to Instagram, the 67-year-old actor posted a screenshot of the AI image used in the hoax and cautioned his fans to be cautious. While he didn’t provide specific details about the dental plan being promoted in the video, Hanks expressed his concerns about the growing use of artificial intelligence in the entertainment industry. He emphasized that the ability to replicate an actor’s likeness using AI poses legal and ethical challenges.
Hanks has been vocal about the use of AI in the industry, citing the film “The Polar Express” as an early example of data being used to create realistic computer-generated characters. He highlighted the need for discussions within guilds, agencies, and legal firms to address the legal implications of actors’ faces and voices being used as intellectual property.