TikTok explores longer videos with 60-minute upload testing

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    18th May 2024 – (New York) TikTok, the popular short-form video app, is venturing into the realm of longer content by testing the ability for users to upload 60-minute videos. The company confirmed this development to TechCrunch on Thursday. The new feature is currently being tested among a limited group of users in select markets, and TikTok has clarified that there are no immediate plans for a wider release.

    This move represents a departure from TikTok’s original format, which allowed users to upload 15-second videos when the app initially launched. Over the past few years, TikTok has gradually increased the time limit for videos as it seeks to compete with YouTube, one of its main rivals in the digital video space.

    TikTok acknowledges that many creators have expressed a desire for more time to showcase various forms of content, such as cooking demonstrations, beauty tutorials, educational lessons, and comedic sketches. By extending the time limit, TikTok aims to provide creators with greater flexibility to experiment with new and expanded types of content.

    The introduction of longer videos puts TikTok in direct competition with YouTube, as the company hopes to attract creators who typically post on YouTube to also share their content on the TikTok platform. Moreover, the expanded time limit opens up the possibility of posting full episodes of TV shows on TikTok, eliminating the need to divide them into multiple parts as previously done.

    While the 60-minute video upload option is currently in the testing phase, TikTok has been actively working on enhancing the user experience for long-form content. This includes experimenting with features like horizontal full-screen mode, video-scrubbing thumbnails, and the ability to fast-forward videos.