30th October 2019 – (Hong Kong) The Hong Kong International Literary Festival today announced Asia Miles as title sponsor for the 19th Hong Kong International Literary Festival (HKILF). Under the new arrangement, HKILF 2019 will be rebranded as ‘The Hong Kong International Literary Festival In Partnership with Asia Miles’.
Taking place from 1st –10th November, ‘The Hong Kong International Literary Festival In Partnership with Asia Miles’ will feature events focusing on themes of identity, migration and dystopia across a wide range of mediums including readings, workshops and performance.
Fiona Chung, Festival Director of HKILF, said she is excited about the opportunity to introduce the Festival to Asia Miles’ members. “HKILF and Asia Miles share the same vision of bringing interesting and meaningful experiences to our patrons and members. We are excited about sharing our love of reading with a wider audience from different backgrounds with diverse interests.”
The annual event is the biggest celebration of literature and writing in the city. Every year, well known authors and writers from around the world fly to Hong Kong and join local authors to meet and delight literary enthusiasts.
In keeping with its mission of bringing writers and book lovers together, the HKILF is delighted this year to feature Markus Zusak, author of the international bestseller The Book Thief, Pico Iyer, Jennifer 8. Lee and Booker prize longlist author, John Lanchester.
Asia Miles is the leading travel and lifestyle rewards programme in Asia with more than 11 million members and 800 programme partners. Under the vision of delivering Life Rewarded to members, Asia Miles offers members a wide range of rewards and experiences.
Paul Smitton, Chief Executive Officer of Asia Miles, said the partnership is a great opportunity to support this meaningful event. Adding that, “Hong Kong is an international city that enjoys a very diverse culture. It is our pleasure to be part of this good cause and contribute to the prosperity of the local cultural community.”
Fiona further outlined the mission of the Festival. “Our Festival is a varied platform for readers and writers to engage with literature and Hong Kong culture. This year, we will continue to build a bridge between local and global literary communities.”
To purchase tickets or more information, please visit www.festival.org.hk
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About The Hong Kong International Literary Festival
HKILF is organized and coordinated by Hong Kong International Literary Festival Limited, a non-profit, charitable literary arts organization which also manages the annual Young Readers Festival (YRF).
As a registered charity, the HKILF relies heavily on donations and is grateful for the generosity of its sponsors, including the Hong Kong government, international consulates and individual donors. It is this support that keeps the Festival running every year.
About Asia Miles
Asia Miles, Asia’s leading travel and lifestyle rewards programme, was launched in February 1999 and has more than 11 million members and over 800 programme partners worldwide.
Asia Miles aims to deliver Life Rewarded and offers members extensive opportunities to earn Miles by spending daily from a wide range of travel and lifestyle categories including flights, hotels, dining, financial services, retail, technology brands and much more.
With 26 airline partners, Asia Miles members can earn Miles when flying to more than 1,000 destinations worldwide. With 400 dining partners to choose from, Asia Miles offers one of the largest ranges of lifestyle food & beverage options in Asia to earn Miles.
In addition to Flight Awards, Asia Miles members can also redeem Miles and enjoy fabulous awards such as hotel stays at 60,000 hotels, car rental services in 20 countries and over 35,000 lifestyle and experience awards.
Asia Miles is open to anyone aged 2 or above and is free to join.
Asia Miles Limited is a wholly owned subsidiary of Cathay Pacific Airways Limited, which gives members a variety of benefits that complement the privileges offered by Marco Polo Club, the loyalty programme of Cathay Pacific and Cathay Dragon. Upon joining, Marco Polo Club members are automatically enrolled as members of Asia Miles to enjoy the best of both worlds.
For more information, please visit asiamiles.com.