Telegram unveils revenue sharing model with channel owners, TON token surges

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28th February 2024 – (New York) Telegram, the privacy-centric messaging behemoth, is set to initiate a revenue-sharing program with its channel owners, as announced by its founder, Pavel Durov. The announcement, which was disseminated through Durov’s official Telegram channel and subsequently reported by CoinDesk, has prompted a notable surge in the value of the platform’s native TON token.

Following the disclosure, the TON token experienced an almost instantaneous price surge, ascending by nearly 40% to surpass the $2.92 mark. This bullish sentiment was mirrored across the broader digital asset market, with the CoinDesk 20 index (CD20) marking a 2.5% uptick.

Durov’s statement on his channel elucidated the forthcoming changes: “Broadcast channels on Telegram generate 1 trillion views monthly. Currently, only 10% of these views are monetized with Telegram Ads — a promotion tool designed with privacy in mind,” he noted. “In March, the Telegram Ad Platform will officially open to all advertisers in nearly a hundred new countries. Channel owners in these countries will start receiving 50% of any revenue that Telegram makes from displaying ads in their channels.”

This paradigm shift is anticipated to incentivise content creators within the Telegram ecosystem by offering them a stake in the revenue generated from advertisements displayed within their channels. The move to share profits is not entirely new, as Telegram’s website had previously indicated plans to establish a revenue-sharing framework for certain channel owners.