20th March 2023 – (Singapore) Zoe Gabriel, the accidental bag model who gained online fame for her excitement over her Charles & Keith handbag, has once again found herself in the spotlight. This time, she has made an appearance in a recent TikTok video by AirAsia, dancing along with a backing crew of pilots and staff.
While neither Zoe nor AirAsia have officially announced any further details about the collaboration, it seems to be an apt match. AirAsia is known for making air travel affordable, while Zoe has sparked debates about luxury brands and brand obsession in Singapore.
Zoe had teased the collaboration in an earlier TikTok video, stating that she was working on a “really big and exciting project” soon. This collaboration comes on the heels of a shoot she did with Charles and Keith for International Women’s Day.
Zoe’s accidental fame started when she shared her excitement about her first luxury bag, which led to a flurry of debate online and even made its way to parliament. However, Zoe has managed to turn this furore into several opportunities for herself.
Her collaborations with AirAsia and Charles & Keith are just the latest in a series of big projects for Zoe. She has also appeared in content for other brands and has been able to monetise her social media presence.
Zoe’s popularity shows no signs of slowing down. Her social media following has grown rapidly, and she has become a sought-after influencer in Singapore. Her ability to connect with her audience and her relatable persona has made her a favourite among many.