Taylor Swift’s Eras Tour makes history as the first billion-dollar tour, reports Pollstar

    Taylor Swift

    9th December 2023 – (New York) Taylor Swift’s highly acclaimed Eras Tour has achieved a remarkable milestone by becoming the first tour in history to surpass the billion-dollar mark, according to Pollstar’s year-end charts for 2023. Not only did Swift’s tour claim the top spot globally and in North America, but it also generated an astounding $1.04 billion in revenue from 4.35 million tickets sold across 60 tour dates, as confirmed by the concert trade publication.

    Pollstar gathers its data from box office reports, venue capacity estimates, historical Pollstar venue ticket sales data, and other undisclosed research conducted between 17th November, 2022, and 15th November, 2023. However, it remains unclear whether the publication adjusted past tour data to account for inflation in 2023 when declaring Swift as the first artist to surpass the billion-dollar threshold.

    In addition to ticket sales, Swift’s merchandising sales reached approximately $200 million, and her highly successful concert film adaptation of the tour, “Taylor Swift: The Eras Tour,” reportedly earned around $250 million in sales, solidifying its position as the highest-grossing concert film of all time.

    Based on Pollstar’s projections, Swift is expected to have another exceptional year in 2024. The magazine anticipates that the Eras Tour will once again surpass the billion-dollar mark, indicating that Swift is likely to amass over $2 billion in revenue throughout the tour’s duration.

    On a global scale, Swift’s tour was followed by Beyoncé in second place, Bruce Springsteen & The E Street Band in third, Coldplay in fourth, Harry Styles in fifth, and Morgan Wallen, Ed Sheeran, Pink, The Weeknd, and Drake rounding out the top ten.

    In North America, the top ten consisted of Swift, followed by Beyoncé, Morgan Wallen, Drake, Pink, Bruce Springsteen & The E Street Band, Ed Sheeran, George Strait, Karol G, and RBD.

    Beyond the remarkable success of Taylor Swift, 2023 proved to be a groundbreaking year for concert sales overall. Globally, the top 100 tours of the year experienced a remarkable 46% surge in revenue compared to the previous year, generating $9.17 billion in total, surpassing 2022’s $6.28 billion.

    In North America, the increase was equally impressive, with revenue soaring from $4.77 billion in the previous year to $6.63 billion in 2023.

    Earlier this week, Swift was recognized as Time Magazine’s Person of the Year, adding to her growing list of accolades. Last month, Apple Music named her the artist of the year, while Spotify revealed that she was the most-streamed artist globally in 2023, surpassing Bad Bunny’s three-year record with over 26.1 billion streams since 1st January.

    Undoubtedly, 2023 marked a year of immense dominance for Taylor Swift and the pop music industry as a whole.