Taylor Swift reigns as Spotify’s most-streamed artist of 2023, dethroning Bad Bunny

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    30th November 2023 – (New York) In the annual Spotify Wrapped announcement, American pop sensation Taylor Swift emerged as the most-streamed global artist of 2023, amassing over 26.1 billion streams since the start of the year. Swift’s recent success signifies the end of Puerto Rican reggaetón artist Bad Bunny’s three-year reign, which began in 2020.

    Bad Bunny now holds the second position in the 2023 rankings, with artists such as The Weeknd, Drake, and regional Mexican musician Peso Pluma completing the top five.

    Despite relinquishing the top spot, Bad Bunny still enjoyed significant success. His 2022 album, ‘Un Verano Sin Ti,’ retained its position as Spotify’s most-streamed album for the second consecutive year, accumulating 4.5 billion global streams. Swift’s ‘Midnights’ and SZA’s ‘SOS,’ both released last year, were the second and third most-streamed albums respectively.

    The top five albums were rounded off by The Weeknd’s 2016 album ‘Starboy’ and Karol G’s ‘Mañana Será Bonito,’ the only album released in 2023 to make the list.

    Miley Cyrus’s inspiring anthem ‘Flowers’ was Spotify’s most-streamed song of the year, securing 1.6 million streams worldwide. SZA’s ‘Kill Bill’ was the second most-streamed song, followed by Harry Styles’ ‘As It Was,’ BTS member Jungkook’s ‘Seven’ featuring Latto, and Eslabon Armado and Peso Pluma’s ‘Ella Baila Sola.’

    In the United States, Swift’s dominance continued as she topped the list of most-streamed artists on the platform. Drake and country music star Morgan Wallen followed closely. Wallen’s ‘Last Night’ was the most-streamed song, and his album ‘One Thing At A Time’ was the most-streamed album.

    Apple Music also announced on Tuesday that Wallen’s ‘Last Night’ topped its 2023 global song chart. The song has had a remarkable year, staying atop the Billboard Hot 100 for 16 weeks, equalling the record set by Luis Fonsi & Daddy Yankee’s ‘Despacito’ featuring Justin Bieber for the second-longest reign in the Hot 100’s 65-year history.

    It’s unsurprising that globally renowned artists have secured top spots on Spotify Wrapped. Their music is prominently featured across the streaming service, including influential playlists, and they command dedicated fanbases. For independent artists appearing on individual listener’s Wrapped rankings, achieving a top spot on the global list would require billions of streams.

    According to Business Insider, artists earn between US$.003 and US$.005 per stream, although Spotify’s payment model doesn’t pay per stream. Instead, it operates on a “streamshare” system. The streamshare is calculated by adding up the number of times music owned or controlled by a particular rights holder is streamed, divided by the total number of streams in the market it is streamed in each month.

    In a recent policy change, Spotify announced that it would cease paying royalties for songs with fewer than 1,000 annual streams starting in 2024.