18th September 2026 – (Hong Kong) Apple’s iPhone 18 Pro Max went on sale today with an immediate grey-market bid at Mong Kok’s Sin Tat Plaza, where first-wave buybacks sat clear of official list prices and the 1TB burgundy model led the morning’s premiums.
Apple’s Pro series, including the larger Pro Max, began official sales on the 18th. Tracker quotes compiled by iPhonePriceHK up to about 9.50am showed Sin Tat Plaza offers for every Pro Max capacity and colour running above Apple’s Hong Kong retail tags, with mark-ups spanning roughly HK$1,951 to HK$2,851. Outside the Tsim Sha Tsui Apple Store, fans, mainland visitors and cash buyers were already waiting before doors opened.
On the 256GB board, black, silver, glacier and burgundy were all bid at HK$14,000 against Apple’s HK$11,499 list – a flat premium of HK$2,501 whatever the colour. That even-handed pricing suggested traders were chasing base-capacity Max units hard rather than discriminating by finish at the entry tier.
The 512GB layer told a similar story. Black and silver were quoted at HK$15,850, about HK$2,551 above retail, while glacier and burgundy came in a shade lower at HK$15,800, still HK$2,501 clear of Apple’s tag. The spread was thin, but every slot remained in the money for anyone walking a sealed handset from the store to the plaza.
The sharpest flip sat at 1TB burgundy, bid at HK$19,650 against a list of HK$16,799 – a gain of HK$2,851 that topped the morning sheet. The other three 1TB colours were posted at HK$19,600, still HK$2,801 over retail. At the top 2TB rung, glacier and burgundy drew HK$24,150 against HK$21,999, a premium of HK$2,151, while silver at HK$23,950 offered the slimmest Max upside of the session at about HK$1,951 over list. Quotes for the smaller iPhone 18 Pro, by contrast, showed no clear buyback premium.
Opening-day prices move by the hour, and plaza boards are not Apple warranties. Even so, the early read was unambiguous: the Max was the flip machine, burgundy 1TB was the hottest ticket, and the regular Pro was left largely alone while queues and cash offers clustered around the big screen.