1st December 2023 – (Hong Kong) Pharrell Williams, the acclaimed musician and producer, recently donned a Kenzo sweater and enjoyed the groove of a freshly produced record at the rehearsals for Louis Vuitton men’s pre-fall 2024 in Hong Kong Williams, known for his eclectic style, showcased his affinity for the brand, currently under the creative direction of Nigo, a Japanese designer renowned for his streetwear designs. Williams was also seen sporting a Richard Mille timepiece, specifically the US$1.88 million RM UP-01 Ferrari model, which sets a remarkable standard in the world of ultra-thin watchmaking. Standing at a mere 1.75mm thick, this cutting-edge watch surpasses Bulgari by an impressive 0.05mm
Kenzo, a French luxury fashion house founded in 1970 by Japanese designer Kenzo Takada, was acquired by luxury-products conglomerate LVMH in 1993 for approximately $80 million. The brand, now synonymous with high-end fashion and exquisite craftsmanship, saw a significant shift in its creative direction with the appointment of Nigo as designer in 2021.
Nigo’s journey in the fashion world began with the founding of A Bathing Ape in 1993. Known for his unique designs and the coveted Bapesta sneaker, Nigo has made significant contributions to the fashion industry. In 2003, he collaborated with Pharrell Williams to launch the streetwear brands Billionaire Boys Club and Ice Cream footwear. This marked the beginning of a powerful partnership that would go on to shape the aesthetics of street fashion.
In 2021, Nigo was appointed as the artistic director of Kenzo. This appointment came on the heels of a successful collaboration with luxury brand Louis Vuitton and Virgil Abloh for a capsule collection in 2020. Nigo’s relationship with LVMH was further cemented in July 2023 when Australian winery Penfolds, another LVMH brand, appointed him as its Creative Partner for two years.
Nigo’s influence extends beyond the realm of fashion. His connections with leading rap and hip-hop artists, such as Kanye West and Pharrell Williams, as well as his ownership of the Bape Sounds record label, position him as a significant figure in both the fashion and music industries.
This multifaceted partnership between Williams and Nigo was recently celebrated at a dinner party in New York City. Joopiter—the digital-first auction house founded by Williams—launched its sixth sale, From Me to You, curated by Nigo. The event, held at a dramatic loft in Tribeca, was a spectacular evening of art, conversation, and connection.