Multiple celebrities and Japanese brand MUJI stand behind China to voice support for Xinjiang cotton

From left to right: Yang Mi, Angelababy and Eddie Peng.

26th March 2021 – (Beijing) Following H&M, many well-known brands such as Nike, Adidas, New Balance, etc have come under attack in China, with state media urging many to boycott the compaines for making “scathing and false” remarks about the human rights situation in Xinjiang. These companies have refused to use cotton from Xinjiang after they expressed concerns over reports of forced labour in Xinjiang.

Nana Ou-Yang,  Taiwanese-Chinese musician and actress, known for coming of age romance film Secret Fruit and the cyberpunk action film Bleeding Steel, expressed support for Xinjiang cotton earlier yesterday. Her agent announced subsequently that she will terminate all cooperation with the Converse brand from now on.

As of Thursday (25th) evening, more than 40 Chinese, Hong Kong, and Taiwan celebrities have cut their ties with related brands. Eason Chan, a Hong Kong singer who has collaborated with Adidas for more than 10 years has also made the announcement yesterday.

The Xinjiang cotton turmoil has caused a large number of artistes to suspend their product endorsement contracts with related brands. Among them, Yang Mi, Chinese actress and singer, Dilraba Dilmurat, Chinese actress, singer and model of Uyghur ethnicity, Jackson Wang, Hong Kong rapper, singer and dancer based in China, Angelababy,  a model, actress, and singer based in Hong Kong and mainland China, Jackson Yee, Chinese singer, dancer and actor, Eddie Peng, Taiwanese actor, singer and model, Janine Chang, Taiwanese actress have all announced through their agents that they will terminate their contracts with Adidas.

Eddie Peng‘s spokesperson stated that it resolutely resists all actions to smear China.

Similarly in Taiwan, celebrities such as Greg Hsu, Lai Kuan-lin and Chen Linong also voiced their support for Xinjiang China.

Japanese fashion retailer Muji said on Thursday that its stores in China will continue to carry products made with Xinjiang cotton, separating itself from the uproar by Chinese netizens calling for a boycott of H&M and other foreign brands.

Muji’s representative in China was quoted as saying by the Chinese-language edition of The Global Times, a publication affiliated with the Chinese Communist Party, that “our company has been using Xinjiang cotton.”