MIRROR faces hurdle in global tour as U.S. ticket sales falter


    26th February 2024 – (Hong Kong) As the popular Hong Kong boy band MIRROR prepares to extend their global reach with an upcoming tour across the United Kingdom, North America, and Canada, concerns have arisen over a lukewarm reception by U.S. audiences. Despite a fervent fan following in Asia, where tickets are often quickly snapped up, their U.S. concerts have experienced a notable lack of enthusiasm, with reports of significant unsold inventory for their New York performance, raising eyebrows in the entertainment industry.

    The band’s world tour, titled “MIRROR FEEL THE PASSION CONCERT TOUR 2024,” kicked off last month to a rapturous response in Hong Kong. The tour is set to cover nine stops across Asia, Europe, and North America, with the group’s first shows in March at London’s The O2 Arena and Manchester’s AO Arena, venues with a capacity of around 20,000 people. Ticket sales in these locations have performed robustly, with approximately 90 per cent of tickets sold shortly after they became available.

    In a move to cater to the band’s dedicated fans, priority ticket sales for six out of the nine stops sold out swiftly. Canada’s Toronto venue, with a modest capacity of 3,000 seats, saw tickets disappear in seconds. However, the situation in the United States tells a different story. The public sale of tickets has not met expectations, prompting fans to take to social media in a plea for support to avoid the disappointing outcome of having to downsize to smaller venues or casinos. At the New York venue, only about 20 per cent of the tickets had been sold, indicating a lukewarm response that is uncharacteristic for the idol group.

    The situation has sparked a debate among netizens about the viability of large venues and the high ticket prices, which are speculated to be a possible deterrent for the casual concertgoer. These concerns have led some to question the strategic planning of the band’s management in the U.S. market.

    In contrast to the U.S. sales, MIRROR’s appeal in Asia remains unchallenged. The group has enjoyed a meteoric rise to fame since their debut five years ago, but they now face stiff competition from emerging talents from the reality show “Asia Super Young,” which has produced contestants with significant online followings. Of particular note is Lee Kwon-Cheol, who has garnered a social media following of 6.7 million, surpassing MIRROR’s most popular members, Anson Lo and Keung To.

    Lee’s heartfelt performances and personal narratives have resonated with audiences, earning him a place at the top of the popularity charts. His background as the lead singer of the mainland Chinese boy band NEXT and his ability to connect with fans through his music have positioned him as a formidable rival to MIRROR.

    The disparity in social media following has become a topic of discussion among fans. While MIRROR’s Keung To and Anson Lo have 1.03 million and 1.3 million followers respectively, they fall short of Li QuanZhe’s impressive numbers. This shift in fan attention raises questions about the sustainability of MIRROR’s popularity in the face of emerging talent.