22nd May 2023 – (Hong Kong) Meituan, a leading technology-driven retail company in China, has introduced a new food delivery brand called KeeTa, which is officially launching in the Hong Kong market. The move is intended to provide residents with more customised, efficient, and reliable delivery services. The company expects KeeTa to complete full coverage of the Hong Kong market by the end of this year, following the initial launch in Mong Kok and Tai Kok Tsui. The KeeTa app is now available for download in major mobile app stores, and delivery services via KeeTa started at 8am today.
Hong Kong’s food delivery market is highly competitive, with Foodpanda and Deliveroo being the most popular platforms. Both companies offer a wide range of menu options and competitive pricing, making it difficult for new players to gain a foothold in the market. However, KeeTa’s welcome promotion and low minimum spending amounts may help it attract new customers who are looking for affordable options.
KeeTa has partnered with notable merchants, including McDonald’s, Maxim’s MX, KFC, Yoshinoya, Pacific Coffee, and popular food and beverage shops such as hana-musubi, Hung Fook Tong, and CHICHA San Chen. Each newly registered KeeTa user will receive a gift coupon package valued at HK$300, including special meal offers and delivery fee reductions.
KeeTa has introduced a Meal for One program customized for Hong Kong residents, offering value-for-money set menus for individuals, allowing them to order a meal for as little as HK$60, including delivery fee. Currently available set menus include Chinese, western, and Japanese cuisines and beverages. For merchants, the program provides optimized online exposure without requiring additional advertising and traffic expenses. Promoting selected set menus also helps merchants with more efficient ingredient purchasingand meal preparation, enabling them to grow their overall profitability through greater order volumes.
To enhance the user experience, KeeTa has implemented an “On-time Promise” policy, which is an industry-first in the Hong Kong market. The policy comes free-of-charge for all users and includes a tiered compensation plan for late orders. Users are promised vouchers toward future purchases for eligible orders delivered more than 15 minutes beyond the original delivery estimate. KeeTa is also offering couriers multiple reward programs, including incentives for on-time deliveries, to improve performance.
According to a Meituan spokesperson, “We are seeing an accelerating development of the food delivery market in Hong Kong in the past few years and still unfilled market demands from diners, restaurants, and couriers. KeeTa aims to meet users’ demand for high-quality delivery services, help merchants grow their business, and provide more flexible and rewarding employment opportunities for couriers.”
KeeTa is a technology-driven delivery platform that connects consumers with local food and retail merchants and couriers. With the mission of “We help people eat better, live better,” KeeTa is committed to providing localized high-quality products and services that benefit consumers, food and retail merchants, and couriers from the entire ecosystem. KeeTa was launched by Meituan (3690.HK), which owns China’s leading food delivery platform Meituan Waimai.
The KeeTa app also offers a “one-person canteen” section, where customers can orderfood worth within HK$60. The company aims to expand its service to cover across Hong Kong by the end of the year.
KeeTa’s name was inspired by the renowned sprinter cheetah and aims to become an exceptional and enduring on-demand delivery platform in the Hong Kong market. The company aims to provide high-quality services with more efficiency and better user experience for Hong Kong residents.
The food delivery market in Hong Kong has developed rapidly amid the pandemic, but there are still various demands from customers, restaurants, and delivery men. KeeTa aims to meet these demands for high-quality takeout, help restaurants expand their customer base, and bring flexible and rewarding work opportunities for delivery men.
KeeTa’s introduction to the Hong Kong market is expected to shake up the food delivery industry by providing more customised, efficient, and reliable delivery services. With its “On-time Promise” policy, KeeTa aims to set itself apart from competitors by providing users with a more reliable and efficient delivery service. The company’s partnership with notable merchants such as McDonald’s, KFC, and Pacific Coffee will also help it gain traction in the market.
The Meal for One program customised for Hong Kong residents will also appeal to individuals looking for a value-for-money meal. By offering set menus for as little as HK$60, KeeTa is providing a more affordable option for those who want to enjoy restaurant-quality food without leaving their homes.
KeeTa’s launch in Hong Kong marks another milestone for Meituan, a leading technology-driven retail company in China, as it introduces its new food delivery brand, KeeTa, to the Hong Kong market. The aim is to provide Hong Kong residents with more customised, efficient, and reliable delivery services. Following the initial launch in Mong Kok and Tai Kok Tsui, KeeTa plans to complete full coverage of the Hong Kong market by the end of this year.
With KeeTa’s launch in Hong Kong, Meituan aims to meet the growing demand for high-quality delivery services in the region. The company believes that KeeTa will help restaurants expand their customer base, bring flexible and rewarding work opportunities for delivery men, and provide more efficient and better user experience for Hong Kong residents.