McDonald’s faces criticism as Hong Kong customer expresses disappointment over shrinking portion size of Sausage McMuffin® with Egg


27th November 2023 – (Hong Kong) McDonald’s, the leading fast-food chain in Hong Kong has come under fire as customers have noticed a significant reduction in portion sizes. One particular item that has drawn attention is the “Sausage McMuffin® with Egg,” which now appears to be no larger than the size of a fingertip, leading some customers to express their amusement and disbelief at the downsized offering.

The issue was first raised by a Hong Kong customer who took to the “McDonald’s Concern Group (Hong Kong)” Facebook page to share his disappointment. The customer recounted their experience of purchasing a Sausage McMuffin® with Egg from McDonald’s, only to discover that the burger was surprisingly miniature, resembling the size of a fingertip. In a humorous tone, the customer referred to it as the “new bite-sized Sausage McMuffin® with Egg.” Accompanying the post were images that illustrated the customer’s attempt to measure the burger’s size using a sugar packet, which turned out to be the same length as a fingertip.

The Facebook post quickly garnered attention and sparked a discussion among netizens. Some jokingly suggested that perhaps the customer had unusually long fingertips, making the burger appear smaller than it actually was. Comments such as “Maybe it’s the length of their fingertip that makes it look small” and “They should investigate the sugar packet for being too big” lightened the mood. Others came to McDonald’s defence, pointing out that the size of the packaging was determined by the supplier and not the fast-food chain itself. They clarified that all the packaging, except for Mc Cafe products, was provided by a supplier, and any discrepancies in size were not the responsibility of McDonald’s. One netizen commented, “All the packaging, except for Mc Cafe, is delivered daily by Garden Bakery. So, if there’s an issue with the size, it’s not the fault of McDonald’s.” However, some users questioned why McDonald’s didn’t order larger packaging from the start, suggesting that as a customer, the fast-food chain had the ability to request different sizes. One user astutely pointed out, “If that’s the case, then the meat patty and the egg should be larger than the packaging, which would prove that McDonald’s isn’t at fault. The patty and the egg have also shrunk.”