21st July 2019 – (Hong Kong) The management of Yoshinoya was furious after their ad agency posted their food using a homophone ‘Don’t call me a Pekingese dog’. The inherent pronunciation of the homophone, ‘Paper tearing dogs’ was to insinuate the police officers who recently removed the memos from the Lennon Wall in Tai Po.
The master franchisee for Yoshinoya announced today that they have terminated the contract with the media agency and the staff who made the post was also dismissed. The management of Yoshinoya released a statement on their Facebook today to apologise for any misunderstanding caused earlier and they promised to make better beef meals for their customers.
Many netizens and civilians who initially supported the stance of Yoshinoya for calling the police ‘paper tearing dogs’ were angered today by their management’s action in dismissing their PR agency and the staff in question. Many posters were found on the glass panels on several Yoshinoya in Yau Ma Tei with words such as ‘unfair dismissal’ and ‘Hong Kongers boycott Yoshinoya.’ It was believed that several union members stuck the posters in protest against the management for silencing the freedom of expression of their PR agency and staff.
Several social media posts were also seen today asking netizens to boycott the Japanese fast food chain in Hong Kong.