25th June 2026 – (Hong Kong) M+, Asia’s global museum of contemporary visual culture in Hong Kong’s West Kowloon Cultural District, will open a new interactive exhibition on 27th June celebrating the hidden design behind everyday life.
Titled Design Ah! Experience the Wonder of Everyday Design, the family‑friendly showcase will run at the museum’s Main Hall Gallery from 27th June 2026 until 10th January 2027. Adapted from Design Ah! Exhibition neo and inspired by the acclaimed Japanese educational television programme Design Ah! produced by NHK, the exhibition has been developed in collaboration with NHK Educational Corporation, NHK Promotions Inc. and TOKYO NODE.
Organised by M+, the Hong Kong presentation is curated by Ikko Yokoyama, Senior Curator and Head of Design and Architecture, and Keri Ryan, Associate Director of Learning and Interpretation, alongside general director Taku Satoh, video director Yugo Nakamura and music director Shuta Hasunuma.
To mark the launch, an opening ceremony will be held this evening, attended by Paulo Pong, Chairman of the M+ Board; Betty Fung, Chief Executive Officer of the West Kowloon Cultural District Authority; M+ Museum Director Suhanya Raffel; members of the curatorial team; and Nobuto Ariyoshi, President and Chief Executive Officer of NHK Educational Corporation.
The exhibition comprises 21 interactive stations structured around ten everyday actions, including walking, eating and sitting. Several installations draw inspiration from Hong Kong’s urban landscape and culinary culture, offering visitors opportunities to engage with familiar objects from new perspectives.
Through participatory games, immersive audiovisual environments and hands‑on installations, visitors are encouraged to observe closely and learn through play. The displays examine how people use their eyes, hands and bodies to navigate daily routines, highlighting the thought and intention embedded in seemingly ordinary items such as chopsticks, toothbrushes, traffic lights and public transport.
Museum Director Suhanya Raffel said the exhibition reflects M+’s commitment to presenting design as an accessible and essential part of contemporary visual culture. She noted that its playful yet intellectually rigorous approach demonstrates how the museum seeks to engage families and younger audiences through shared exploration and discovery.
Yokoyama and Ryan added that by focusing on everyday gestures and objects, the exhibition reveals how design subtly shapes behaviour and awareness. Incorporating references specific to Hong Kong, they said, underscores the dual nature of design as both intuitive and deliberate.
Satoh, Nakamura and Hasunuma described design as something often overlooked despite its deep connection to daily life. By encouraging visitors to shift perspective and explore through movement, image and sound, they said the exhibition aims to illuminate the relationship between design and everyday happiness.