M+ Facade to debut first digital commission ‘Touch for Luck’


18th January 2022 – (Hong Kong) M+, Asia’s first global museum of contemporary visual culture in the West Kowloon Cultural District, announces that Touch for Luck, the first digital commission to be showcased on the M+ Facade, will go live on 27th January 2022.

Touch for Luck is an interactive digital work that reflects audience’s collaborative online presence and the mechanics of social platforms designed to be addictive through interactive games. Created by Moniker, an Amsterdam-based interaction media and design studio, the work explores the lure of social media and the physical and psychological costs of staying perpetually online, bringing a mesmerising experience that probes into the absurdity and problems of touch-fueled online interactions.

Staged on the M+ Facade, Touch for Luck can be accessed on the mobile via touchforluck.com and is live synced to the M+ Facade through live feeds. The luck-packed pond of fish connects players to their phones, where players can join up with others who are touching their own screens simultaneously.

Touch for Luck will be displayed on the M+ Facade from 7pm to 10pm from 27th January to 27th February 2022. From 28th February to 28th March 2022, the work will be displayed between 7pm to 9pm daily.