Louis Vuitton unveils Men’s Pre-Fall 2024 collection in star-studded Hong Kong spectacle

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30th November 2023 – (Hong Kong) Louis Vuitton, mesmerised fashion enthusiasts with the unveiling of its Men’s Pre-Fall 2024 collection at the iconic Avenue of Stars in Hong Kong. Even before 5pm, a large number of fans had already arrived at the venue to show their support. Notably, some fans went the extra mile by chartering boats in Victoria Harbour to enjoy the fashion show from a unique vantage point.

The evening commenced with a breathtaking sight as a junk boat adorned with the iconic Louis Vuitton logo cruised through Victoria Harbour. Simultaneously, a meticulously choreographed drone show illuminated the sky, forming LV logos and the enchanting message “LV LOVERS.” The waterfront was abuzz with excitement as several yachts gathered to catch a glimpse of the live fashion extravaganza.

The men’s collection from Louis Vuitton made a stylish debut, starting with an elegant combination of black, beige, and white, featuring sailor-inspired elements including sailor hats. As the show unfolded, the collection underwent a striking transformation, showcasing a dynamic array of vibrant hues that mesmerized the audience with its artistic ingenuity.

The grand finale of the show witnessed the appearance of renowned musician and the brand’s men’s creative director Pharrell Williams. Adorned with his signature glasses and dressed in a striking beige suit, Williams exuded charisma and style. He gracefully interacted with VIP members of the audience, adding a personal touch to the event. The show lasted approximately 20 minutes, leaving a lasting impression on all in attendance.

The star-studded event saw the presence of numerous celebrities and influencers from around the world. Beyoncé and her husband Jay-Z, Zendaya, Maluma, Hyein from NewJeans, and Taeyeon were among the notable names who graced the occasion. Additionally, the South Korean LV ambassador and popular actor, Song Joong-ki, Japanese actor Sho Hirano, and Felix from Stray Kids also added to the glitz and glamour of the evening. Chow Yun-fat and his wife showcased their elegance in pristine white ensembles. The Hong Kong singer Aaron Kwok embraced the spirit of fashion, taking it to new heights, and Louis Koo exuded sophistication in his impeccably tailored suit.

MIRROR, the popular male idol group, was well-represented at the event with the attendance of Edan Lui, Anson Lo, and Ian Chan. Their devoted fans had secured prime spots, eagerly awaiting the opportunity to catch a glimpse of their beloved idols. The fans’ unwavering support was evident as they filled the public spaces of the Hong Kong Art Museum and Space Museum, brandishing illuminated signs and cheering passionately. Ian’s fans went the extra mile by organising a fan boat to show their unwavering support, a gesture that deeply touched the idol. Ian expressed his gratitude on social media, acknowledging the overwhelming love and support from his loyal fanbase.

Amidst the glitz and glamour, it is worth mentioning that Nicholas Tse, originally scheduled to be a guest at the event, unfortunately, fell ill and was unable to attend. Nevertheless, the event proceeded with an air of excitement and elegance, leaving attendees with a memorable experience.

Source: Louis Vuitton YouTube.
Source: Louis Vuitton YouTube.
Source: Louis Vuitton YouTube.

Source: Louis Vuitton YouTube.
Source: Louis Vuitton YouTube.
Source: Louis Vuitton YouTube.

Source: Louis Vuitton YouTube.

Source: Louis Vuitton YouTube.
Source: Louis Vuitton YouTube.
Source: Louis Vuitton YouTube.
Source: Louis Vuitton YouTube.

Pharrell Williams at backstage. Source: Louis Vuitton YouTube.
Source: Louis Vuitton YouTube.
Source: Louis Vuitton YouTube.
Source: Louis Vuitton YouTube.
Ian Chan, Edan Lui and Anson Lo spoke to reporters..
Dylan Wang
Aaron Kwok
Chow Yun-fat and his wife