20th November 2023 – (Hong Kong) K11 Group is thrilled to reveal that the esteemed luxury fashion brand Louis Vuitton will be unveiling its highly anticipated Men’s Pre-Fall 2024 Show in Hong Kong. This groundbreaking fashion event is set to take place on 30th November(Thursday) at the iconic Avenue of Stars, in collaboration with K11 MUSEA located in Victoria Dockside. The event promises to transform the Tsim Sha Tsui harbourfront into a glamorous fashion runway, captivating audiences with a mesmerizing display of fashion and culture. This debut fashion show in Hong Kong will elevate the city’s status as a global hub for art and culture. Adrian Cheng, the Founder of K11 Group, has envisioned a future that includes a diverse range of international cultural events in Hong Kong, solidifying its position as an international metropolis for arts and culture.
The collaboration between Avenue of Stars and K11 MUSEA will turn K11 Victoria Dockside into a star-studded Louis Vuitton fashion runway, graced by high-profile celebrities and renowned figures from the global fashion scene. Set against the backdrop of one of the world’s most breathtaking harbour views, the Avenue of Stars is a must-visit landmark that pays tribute to Hong Kong’s iconic stars, attracting both local and international visitors. Known for its exceptional curation of world-class art and cultural events, K11 MUSEA is the perfect venue for Louis Vuitton’s fashion showcase in Asia. The grand fashion extravaganza will be live-streamed on the outdoor screen at K11 MUSEA, allowing the public to experience the awe-inspiring runway and vibrant atmosphere. Stay tuned for further details regarding the online live streaming.
Pharrell Williams, the menswear creative director of Louis Vuitton, has already made a lasting impact on the fashion world. Following the success of the menswear Spring Summer 2024 collection showcased at Paris Fashion Week in June, there is great anticipation for his second collection, as he infuses the Pre-Fall 2024 collection with his creative vision and signature style, enriching Hong Kong’s vibrant fashion landscape.
The Louis Vuitton fashion show follows in the footsteps of several other remarkable cultural highlights that have graced K11 MUSEA. This cultural-retail destination, masterfully crafted by Adrian Cheng and 100 Creative Powers—an assembly of 100 international architects, artists, and designers—has solidified its reputation as a hub for fashion, digital and modern art, collectables, pop culture, and more. In 2021, K11 Night celebrated “Savoir-Faire: The Mastery of Craft in Fashion,” an exhibition co-curated by Carine Roitfeld and Adrian Cheng, which explored the exceptional craftsmanship behind haute couture. The following year, “The Love of Couture: Artisanship in Fashion Beyond Time” took the stage, a collaboration with the V&A Museum and esteemed Hong Kong Production Designer Cheung Suk-ping that paid tribute to the creativity, artisanship, and boundless possibilities of couture. The groundbreaking “METAVISION” NFT exhibition in 2022 showcased Hong Kong’s diversity and innovation in the digital art world. Showcasing the breadth and depth of graffiti and street art across generations, K11 MUSEA presented “City As Studio” in 2023, curated by Jeffrey Deitch.