6th MARCH 2021 – (Hong Kong) Merlin Entertainments, the second largest attraction operator in the world, officially opened Hong Kong’s first and largest indoor LEGO playground, LEGOLAND Discovery Centre, today, offering an indoor LEGO playground for families and kids to enjoy a fun and educational experience.
Located at K11 MUSEA alongside Victoria Harbour in Tsim Sha Tsui, LEGOLAND Discovery Centre occupies 30,000 square feet and features a range of 10 exciting LEGO-themed play areas, including Kingdom Quest, MINILAND, LEGO Friends, Master Builder Classroom, DUPLO Farm, Magic Bikes, LEGO Races: Build & Test and 4D Cinema, as well as the Café and a LEGO retail shop.
Merlin Entertainments’ Asia Pacific New Openings Director, Mr Ben Sweet, said, “The success of Madame Tussauds Hong Kong has given the company faith in the Hong Kong market. Despite the pandemic, we still decided to bring LEGOLAND Discovery Centre to the city.”
He added, “Our research shows that LEGO awareness is very high in Hong Kong. We believe that a LEGO-themed ultimate playground will be popular amongst young families.”
The attraction’s unique key feature, MINILAND®, the miniature LEGO® replica of Hong Kong’s most loved buildings and landmarks is also unveiled. Built from over 1.5 million LEGO® bricks, involving 46 LEGO Builders, 9 LEGO Designers, 4 Technicians over 7150 hours, MINILAND® Hong Kong is the first of its kind in the city featuring many iconic local landmarks and street views in miniature. These include some of the most visited tourist points in town such as the Star Ferry Central Pier, Peak Tram, Former Kowloon-Canton Railway Clock Tower, Tai O, Temple Street as well as icons of Hong Kong’s cultural heritage such as Blue House in Wan Chai and Mei Ho House, one of the first public housing blocks in Hong Kong.
Associate Director-General of Investment Promotion Dr Jimmy Chiang welcomed the opening of LEGOLAND Discovery Centre in Hong Kong. He said, “We are happy to see such a famous LEGO brand open a new playground in Hong Kong. It brings not only another fun and educational entertainment facility for families, but also adds new impetus to the city’s entertainment industry.”
For tickets, click HERE.
LEGOLAND Discovery Centre in Hong Kong is located at Shop B131-133 B1, K11 MUSEA Victoria Dockside, 18 Salisbury Rd, Tsim Sha Tsui.