Kendall Jenner, Bella Hadid, and other models who appeared in the viral Fyre Festival ad could be forced to reveal how much they got paid to promote it

    Alessandra Ambrosio appeared in Fyre Festival's marketing video, which went viral. YouTube/Fyre Festival

    By Mary Hanbury, Business Insider.

    Fyre Festival is coming back to bite the top models and influencers who promoted it.

    On Friday, a court-appointed liquidation trustee in the Fyre Media case filed a request for the judge to subpoena management agencies representing top models to force them to reveal how much money they were paid by Billy McFarland and his media company to promote Fyre Festival. Billboard was first to report on the filing.

    McFarland, the 27-year-old founder of Fyre Media, wassentenced to six years in prison in October after pleading guilty to defrauding investors out of more than $27.4 million.

    The court document said that IMG Models and DNA Model Management, which represent Hailey Bieber, Bella Hadid, Alessandra Ambrosio, and Emily Ratajkowski, were paid as much as $1.5 million for their services. These models appeared in the Fyre Festival promotional video, frolicking on yachts in the Bahamas

    Kendall Jenner may also be subpoenaed regarding a payment of $275,000 outlined in the filing. Jenner reportedly received $250,000 for one Instagram post, which she has since deleted.

    The trustee, Gregory Messer, is requesting the judge subpoena other management agencies, musicians, and suppliers who worked on Fyre Festival. In total, these parties received nearly $5.3 million from Fyre Media, the filing said.

    Fyre Festival was advertised as an exclusive music festival on the island of Great Exuma in the Bahamas over two weekends in April and May 2017. Tickets cost $1,200 to $100,000.

    Guests were told they would fly in from Miami on private jets, sleep in luxury accommodations, and eat gourmet food. The reality was very different: They were left stranded with half-built huts to sleep in and cold cheese sandwiches to eat.

    Fyre Festival “spent tremendous amounts of time and borrowed money promoting the Festival through YouTube videos and social media promotions featuring famous celebrities,” the filing said. “As a result of this advertising and promotional blitz, thousands of people purchased tickets to the Festival.”

    Watch the full promotional video for Fyre Festival: