K11 Group blends culture and art seamlessly, launches Hong Kong’s first cultural waterfront market

1020

15th September 2023 – (Hong Kong) Hong Kong is set to experience a unique blend of culture and art as K11 Group introduces its groundbreaking “Cultural Commerce” business model. The Avenue of Stars and K11 MUSEA will co-host the inaugural “Night Market by The Sea,” a cultural waterfront market that aims to invigorate the city’s nighttime economy. This open-air market promises an array of diverse local and ethnic fermented handicrafts and speciality drinks crafted by 30 local brands. Adding to the allure, the event will feature the first-ever exhibition of emerging female artist Ziping Wang and an exclusive AZUKI NFT pop-up experience at K11 MUSEA CEMENT, promising an unparalleled cultural shopping experience for both residents and tourists.

To further enhance the shopping experience, K11 MUSEA, K11 Art Mall, and THE FOREST will extend their operating hours until 11pm and offer enticing shopping rewards during the promotional period. It is projected that the Mid-Autumn Festival and National Day Golden Week will see a significant increase in footfall and sales, estimated to be between 20% and 30%.

Here are the details of the offerings at each location:

K11 MUSEA:

  • Extension of operating hours until 11pm on Friday and Saturday nights from 22 September to 14 October.
  • Customers can receive HK$50 dining e-vouchers with any purchase made on Fridays and Saturdays from 6pm onwards during the promotion period.
  • Enjoy 10 times the K-Dollar rewards on purchases at IKEA.
  • Selected restaurants will entice customers with buy-one-get-one promotions during the promotion period.

K11 Art Mall:

  • Extension of operating hours until 11pm on Friday and Saturday nights from 22 September to 14 October.
  • Customers who spend HK$500 or more between 5pm and 11pm can avail an additional one-hour complimentary parking and a HK$500 gift voucher for dining and entertainment.
  • The first ten customers who spend HK$100,000 or more on Fridays and Saturdays during the promotional period will receive a complimentary one-night stay at the prestigious K11 ARTUS*.

THE FOREST:

  • Extension of operating hours until 11pm from Thursday to Sunday nights until 2 October.
  • THE FOREST will host a themed market featuring local music performances and exciting activities.
  • Visitors can explore the exclusive pop-up store “adidas Originals Unbox Your TTOE” and participate in evening workshops.

*The complimentary one-night stay at K11 ARTUS is valid for check-in on Friday and Saturday evenings within the month of October. K11 ARTUS reserves the right of final decision.

The first ten customers who spend a minimum of HK$100,000 at K11 MUSEA during the promotion period will be rewarded with a complimentary one-night stay at the prestigious K11 ARTUS.

The “Night Market by The Sea” is not only a shopping extravaganza but also an avenue for art exhibitions that guide visitors on a journey of imagination. Coinciding with the first Golden Week and Mid-Autumn Festival after the border reopening, K11 MUSEA will host the captivating “Night at MUSEA” promotional campaign. Co-organized with AOS Management Limited and supported by FTLife Insurance, Kronenbourg 1664, Hong Kong Markets Organisation, and Yau Tsim Mong District Office, this vibrant night market pays homage to the local film industry and its talented professionals. Visitors can enjoy live musical performances featuring iconic movie songs while immersing themselves in the nostalgic ambiance of the night market. The market will showcase a wide range of local brands, including Explicit Spices with its versatile sauces, Sifu Good Tea offering signature truffle honey Hong Kong-style milk tea, and No Paper Studio specializing in nostalgic film posters and illustrations.

Operating from 5pm to 11pm, the bustling night market invites both locals and visitors to indulge in the enchanting atmosphere while celebrating the remarkable achievements of Hong Kong’s renowned film industry. Furthermore, MCL Cinema at K11 Art House will screen a series of classic Hong Kong films, perfectly complementing the live musical performances that fill the air along the Avenue of Stars.

In conjunction with the night market, Galerie Marguo presents Wang Ziping’s latest solo exhibition titled “Traces of Love and Timeless Adventure.” This exhibition, showcasing new paintings, sketches, and sculptural works, will be on display at K11 MUSEA from 22 September to 10 October, marking Wang Ziping’s debut solo show in Hong Kong.

From 13th to 15th September, blockchain startup Co-Museum collaborates with Web 3.0 visionary LASTKNIGHT to host an exclusive AZUKI NFT pop-up at CEMENT in MUSE EDITION. The event features the exhibition of “Artifact 001: The Golden Skateboard,” a 24K gold skateboard personally autographed by legendary American skateboarder Tony Hawk. To commemorate Co-MuseumK11 Group Blends Culture and Art Seamlessly, Launches Hong Kong’s First Cultural Waterfront Market