7th December 2023 – (Hong Kong) An unconventional marketing ploy took centre stage at the City One Shatin. Last Saturday, a photo of a white Porsche parked within the premises of City One Shatin estate adorned with a massive transparent inflatable car cover made rounds online. This seemingly perplexing sight left security personnel unable to intervene, sparking a wave of speculation and amusement across various online forums.
This spectacle, however, was far from an isolated incident. Similar photos featuring the same model of car draped with identical oversized inflatable car covers began emerging across different social media groups in areas such as Repulse Bay, Mong Kok, and City One. This peculiar marketing endeavour prompted widespread speculation among netizens, with many questioning whether it was a mere advertising stunt or an elaborate prank. The curiosity surrounding the incident only grew when subsequent images surfaced, capturing two individuals deflating the inflatable car cover within the premises of City One Shatin, with a security guard nearby using a mobile phone to record the scene.
Following much speculation, the truth behind this spectacle was finally revealed. It was, in fact, a promotional campaign orchestrated by an automotive insurance company, as confirmed by a post on their Facebook page last Tuesday. This revelation triggered a diverse range of opinions among internet users, with some commending the audacious marketing strategy, while others raised doubts about its effectiveness in showcasing the product’s quality.
The marketing stunt was met with mixed reactions, as it drew both praise and criticism from the online community. Some online users jestingly suggested that the inflatable cover rendered the City One Shatin car lock team powerless, sparking discussions about potential legal implications and practical applications. However, amidst the playful banter, some criticisms emerged, highlighting concerns about the frivolity of the approach and questioning its relevance in demonstrating the product’s utility.
The incident prompted comparisons to a previous advertising campaign by an unlicensed cryptocurrency platform “Cryptopard”, further fueling discussions about the motives behind this latest marketing endeavour. The widespread dissemination of these images across various forums has led to speculation about the potential motives behind the campaign, with some praising the marketing tactic as a clever and cost-effective means of promoting a product, while others remained sceptical about its ultimate impact on sales and revenue.