5th December 2023 – (Hong Kong) The Indonesian government is taking proactive measures to support the development of sustainable tourism and enhance its appeal to visitors by establishing a dedicated tourism fund. Indonesian Minister for Tourism and Creative Economy, Sandiaga Uno, announced on Monday that the fund is scheduled to launch in early 2024 and will initially manage a substantial sum of 2 trillion rupiahs (equivalent to 129.3 million U.S. dollars). The primary objective of the fund is to facilitate the promotion of tourism events and bolster Indonesia’s global tourism branding.
Minister Uno emphasised that the tourism fund aims to support a wide range of national and international events, including sports, music, and cultural arts, to be held within Indonesia’s borders. The fund will also extend its assistance to high-level summits, even if they are not directly linked to tourism, as such conferences have the potential to generate significant economic impacts. Uno elaborated on the fund’s purpose during a press briefing, stating, “We will use the fund to support both national and international events, such as sports, music, and cultural arts, which will be held here in Indonesia. This also includes high-level summits that may not directly be related to tourism because international conferences also bring economic impacts.”
Indonesia has already identified three major international-scale events scheduled to take place in 2024. These include the BWF Badminton World Tour-Indonesia Masters, the 10th World Water Forum, and the Indonesia MotoGP in Mandalika. Minister Uno highlighted that hosting these events is expected to play a crucial role in the recovery of Indonesia’s tourism sector, which has been significantly impacted by the COVID-19 pandemic. Notably, despite the challenges posed by the pandemic, Indonesia has exceeded its tourism arrival target for the year, as reported by the Indonesia Statistics (BPS). From January to October, the country recorded 9.49 million tourist arrivals, surpassing the government’s initial projection of 7.4 million for the same period.
The establishment of the tourism fund reflects Indonesia’s commitment to revitalizing its tourism industry and positioning itself as an attractive destination for international visitors. By investing in the promotion of diverse events and enhancing the nation’s tourism branding, Indonesia aims to capitalize on its rich cultural heritage, natural beauty, and hospitality to draw more tourists from around the world.