27th August 2026 – (Cupertino) Apple is poised to reveal its next generation of flagship devices—including the iPhone 18 Pro, iPhone 18 Pro Max, and, for the first time, the foldable iPhone Ultra—at a highly anticipated launch event set for 9th September, beginning at 10.00am Pacific Time. The event will mark a significant milestone, as John Ternus takes centre stage as Apple’s new chief executive officer following Tim Cook’s departure on 1st September. In a departure from tradition, Apple is continuing with its polished, prerecorded keynote format streamed worldwide, with in-person media and guests gathered at Apple Park to experience the unveiling as it happens.
Audiences across major regions can tune in live: the presentation begins at 6.00pm in the United Kingdom, 7.00pm in Central Europe, 10.30pm in India, 1.00am the following day in China, and 3.00am in Sydney. The full event will be streamed through Apple’s official events page and YouTube channel, and is freely accessible whether watching on an Apple device, a PC, or an Android smartphone. Those using an iPhone, iPad, Mac, or Apple TV can access the broadcast through either the web or TV app, with AirPlay compatibility enabling larger-screen viewing for households.
The launch will focus almost exclusively on Apple’s top-tier smartphones. The iPhone 18 Pro and Pro Max are expected to feature the new A20 chip, a refined single-tone rear glass design, expanded RAM now standardised at 12GB, and a battery capacity around 5,000mAh. Notably, the camera systems will receive a major overhaul, with variable aperture reportedly exclusive to the Pro Max. Colour variants will include classic options and a new Dark Cherry finish. Apple’s industry-first foldable, the iPhone Ultra, is expected to share the stage, marking a decisive entry into the foldable phone sector, though it may not feature a telephoto camera at launch.
The hardware presentation is the main attraction, but Apple is also expected to introduce updates to the Apple Watch line, with the Series 12 and the Apple Watch Ultra 4 making their debut. The standard iPhone 18 models will not be unveiled at this event but are likely to follow in a separate release in spring 2027.