Hong Kong tourists in Japan spend HK$7.8 billion in first quarter of 2024, average daily expenditure ranks third globally

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19th April 2024 – (Tokyo) Hong Kong tourists have set new spending records in Japan during the first quarter of the year, according to the latest data from the Japan National Tourism Organisation (JNTO). From January to March, visitors from Hong Kong spent an impressive total of ¥154.3 billion (approximately HK$7.823 billion), marking an 86.3% increase compared to the same period in 2019, and positioning Hong Kong as the fifth highest spender globally.

The surge in expenditure comes as tourism numbers hit a peak, with March witnessing a record 3.08 million visitors to Japan, of which 230,000 were from Hong Kong—a 60% increase from previous counts. This uptick in visitor numbers is part of a broader trend of recovery and growth in the post-pandemic travel sector.

Breaking down the expenditures, accommodation costs accounted for ¥45.3 billion (around HK$2.297 billion), while food expenses reached ¥33.8 billion (HK$1.714 billion). Transportation costs were tallied at ¥14.7 billion (HK$7.45 billion), and entertainment expenses stood at ¥5.6 billion (HK$284 million). Shopping remained a popular activity, with tourists spending ¥54.4 billion (HK$2.758 billion) on retail.

On a per capita basis, each Hong Kong visitor spent approximately HK$12,545 over an average stay of 6.1 days, equating to a daily spend of about HK$2,057. This places Hong Kong third globally in terms of daily spending per tourist, trailing only behind mainland China and the United States, and surpassing both Taiwan and South Korea.