Johannesburg, South Africa – H&M clothing stores in South Africa have been annihilated on 13th January as a result of the ‘monkey in the jungle’ hoodie advertising campaign which features a black child wearing the said hoodie. Members of the Economic Freedom Fighters protested across the country over the weekend and social media was full of images of shops being smashed up.
Clothes racks were damaged, mannequins thrown everywhere on the floor and clothes scattered in H&M stores at Sandton City and Menlyn in Johannesburg.
Following the incident, H&M have made a public announcement via their Twitter account on 14th January 2018. It states that they are aware of the incidents that took place on 13 January and as a result, some stores have been temporarily closed.
Sandton branch operated as normal since yesterday on 14 January.