HK actor Roger Kwok’s Herbs Generation International Ltd. applies for main board listing with ABC International as exclusive sponsor

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Roger Kwok. Insert picture: Gammy Kwok

28th May 2024 – (Hong Kong) Roger Kwok, also known as Kwok Chun-On, and his sister Gammy Kwok, co-founders of Herbs Generation International Ltd., have applied for a listing on the main board. ABC International, a subsidiary of Agricultural Bank of China, serves as the exclusive sponsor for the listing. Roger Kwok will continue to serve as a non-executive director, while Gammy Kwok will assume the roles of Chairman, Executive Director, and CEO.

Herbs Generation International, formerly known as New ImMAX Company Limited, was established in 1999 by Gammy Kwok, Roger Kwok, and a third-party partner. However, the third-party partner withdrew from the company in 2000. Currently, Gammy Kwok holds a 90% stake in the company, while her husband, Lee, serves as a director and chief operating officer with a 10% stake.

In the previous year, Herbs Generation International recorded a revenue of HK$251 million, marking a 20.7% annual increase. The company also achieved a net profit of HK$39.5 million, reflecting a 40.1% year-on-year growth.

Roger Kwok received a director’s remuneration of HK$640,000 in the previous year, consisting entirely of salary, allowances, and benefits in kind. Gammy Kwok’s director’s remuneration amounted to HK$1.222 million, including HK$1.109 million in salary, allowances, and benefits in kind, HK$95,000 in discretionary bonuses, and HK$18,000 in retirement plan contributions.

Roger Kwok, previously known as Kwok Nga-On, has been primarily responsible for providing overall strategic advice on marketing for Herbs Generation International. In 2002, he became the brand ambassador for the company.

With over 30 years of active involvement in the entertainment industry, Roger Kwok has appeared in numerous TVB dramas and has received the Best Actor award three times at the TVB Anniversary Awards.

Herbs Generation International plans to collaborate with artists and key opinion leaders (KOLs), including Roger Kwok to promote the company’s own brands and products.

Currently, the company offers 50 health supplements, 21 beauty and skincare products, and two pet healthcare products under various brands. Health supplements contributed to 91% of the company’s revenue in the previous year, with immune system and post-Covid care products accounting for 33.2%.

Regarding the use of funds raised, Herbs Generation International plans to allocate them for strategic marketing and promotional activities to enhance brand awareness and recognition, expand and improve the sales network, enrich and enhance the product portfolio by developing and introducing new products for personal use, such as digestive health and gastrointestinal wellness, as well as immune system, joint, and hair health products for pets, recruit talents, including product consultants, to support self-operated stores and brand experience centers, hire IT professionals to support the expanding online sales channels, and cover general operating expenses.