Girls’ Generation’s “FOREVER 1” MV director apologises for plagiarising design from Disney


    15th August 2022 – (Seoul) Girls’ Generation has come together after five years to release their seventh album, Forever 1, and to celebrate their 15th anniversary.

    Along with the release of their album, they filmed a new music video for their title track, “FOREVER 1,” and will appear on a music show together for the first time in five years.

    The “FOREVER 1” music video was filled with touching tributes to Girls’ Generation’s 15-year history and references to what the members have been doing in their individual activities over the last five years.

    In the opening scene of the music video, the members are all standing on a colourful parade float with a logo celebrating their 15th anniversary behind them.

    It was recently discovered that the logo was plagiarised from Tokyo DisneySea’s 15th-anniversary logo, celebrating The Year of Wishes from 2016 to 2017.

    As the images comparing the two logos began to circulate, the director behind Girls’ Generation’s “FOREVER 1” music video, Shin Hee Won, came forward with an apology for using the design and an apology to the Girls’ Generation members for causing the controversy.

    In his apology, he admitted he used the design without double-checking the source after finding several reference designs to use for the logo. He took responsibility for planning, directing, and designing the music video details and promised to be more careful moving forward.

    At this time, SM Entertainment has not released a statement regarding the matter.

    Tokyo DisneySea’s 15th-anniversary logo