Former President Donald Trump unveils Trump-branded sneakers amidst legal battles


20th February 2024 – (Washington) Former U.S. President Donald Trump made a surprise appearance at the “Sneaker Con” show in Philadelphia, where he showcased his new line of Trump-branded sneakers. The event, held at the Philadelphia Convention Center on Saturday, saw mixed reactions from the audience, with loud boos and chants accompanying Trump’s introduction of the “Never Surrender High-Tops,” which he proudly claimed as the first official Trump footwear.

The eye-catching high-tops boast a shiny, gilded design, featuring an American flag at the ankle and striking red soles. The shoes are adorned with a prominent embossed “T” on both the sides and tongues.

Addressing the crowd, Trump expressed his confidence in the success of his latest venture, stating, “This is something that I’ve been talking about for 12 years, 13 years. And I think it’s going to be a big success.” However, as reported by the AP news agency, the atmosphere in the convention centre occasionally carried the scent of marijuana.

The launch of Trump’s branded sneakers coincided with a significant legal setback, as he and his business organisations were recently ordered to pay penalties of up to $355 million in a business fraud case brought by New York State Attorney General Letitia James. The case revealed that Trump and his entities had submitted false financial data to accountants, leading to fraudulent financial statements.

In addition, Trump was previously instructed to pay over $83 million in damages in a defamation lawsuit. When factoring in interest, Trump’s legal debts could exceed half a billion dollars.

The Trump-branded sneakers, priced at $399, are available for purchase on, a website that also offers other Trump-branded shoes, cologne, and perfume. Described as “Bold, gold, and tough, just like President Trump,” the gold sneakers are currently listed as “sold out” on the website, signifying their limited edition status.

Since announcing his candidacy for the 2024 U.S. presidential election in November 2022, Trump has ventured into various for-profit endeavours, including the release of digital trading cards featuring his likeness and the publication of a book. Concurrently, he has faced numerous legal challenges. Most recently, a U.S. appeals court ruled that Trump is not immune from prosecution in a case accusing him of plotting to overturn the results of the 2020 election.