Football icon Lionel Messi endorses Solana memecoin WATER

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9th July 2024 – (New York) Solana memecoin Water (WATER) has achieved a significant marketing milestone by securing the endorsement of football legend Lionel Messi. The Argentinian captain and FC Barcelona icon promoted WATER on his Instagram story, reaching his massive following of 504 million followers. Water’s official Instagram page reposted Messi’s story, and a spokesperson confirmed his role as an official representative of the project.

Following Messi’s endorsement, CoinGecko data revealed that WATER experienced a surge of nearly 60% in value. However, the gains have since settled to a modest 4.5% increase. As per DEX Screener, the token, launched just two weeks ago, currently boasts a market capitalization of $73.6 million and a daily trading volume exceeding $105 million.

The convergence of celebrities and memecoins has become a common trend within the meme ecosystem, with musicians and professional fighters actively participating in the space. Water aims to differentiate itself from the crowd by committing to support global charities and research organisations. As a Solana-based aqua project, it stands out as the first to establish a connection with a prominent figure like Messi. Notably, Water raised approximately $42 million in SOL during its pre-sale phase.