29th May 2026 – (Rome) Ferrari has begun taking orders for the Luce, its first all‑electric model, with demand stretching towards the end of 2027, chief executive Benedetto Vigna said. The £500,000‑plus (€590,000; US$640,000) five‑seat, four‑door is attracting interest from both long‑standing clients and newcomers, according to remarks reported by Bloomberg.
The update follows a bruising debut in Rome that saw Ferrari shares tumble as much as 8% in subsequent days before clawing back more than 3%. The unveiling also unleashed a torrent of online criticism of the styling, with former chairman Luca di Montezemolo telling Italian media they should “at least take the prancing horse off”, while Deputy Prime Minister Matteo Salvini dismissed the price as “outrageously expensive”.
Under the skin, the Luce deploys four motors producing a combined 1,050hp, an 800V electrical architecture and a WLTP range of about 530km. Ferrari says the bespoke platform — developed over five years — incorporates independent torque vectoring, active suspension without anti‑roll bars, rear‑wheel steering and a centre of gravity 95mm lower than the Purosangue.
Vigna’s comments mark the first clear signal of customer appetite since Sunday’s reveal and suggest the order book now runs well past the planned start of deliveries in October 2026. The reaction echoes the Ford Mustang Mach‑E launch in 2019, when purists howled but sales later proved robust — a reminder that early internet outrage rarely predicts real‑world demand.
Even so, industry watchers note that Ferrari’s allocation system can encourage collectors to purchase every new model — including divisive ones — to remain eligible for future limited‑run cars. That dynamic means some early Luce deposits may be more about maintaining status in Maranello’s queue than unconditional enthusiasm for an electric saloon.
For Vigna, the figures nonetheless buy time — and political cover — to press on with electrification at a moment when rivals such as Porsche and Lamborghini have slowed elements of their EV roll‑outs. If the Luce’s engineering delivers on road what the spec sheet promises, those early sceptics could yet become converts once they drive it.