Ferrari Luce unveiled — and it’s painfully hard on the eyes

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26th May 2026 – (Rome) Ferrari has pulled the covers off the Luce, its first all‑electric model, and the styling is so bewildering everyone had to squint to check a Honda badge hadn’t slipped on by mistake. From some angles it channels Sony–Honda’s Afeela; from others, the dinky Honda e. Squash the roofline in photos and you’ll spot Prius‑like proportions, while the surfacing wouldn’t look out of place on a 2021 Opel Astra. Imagine asking Nissan to sketch a battery Ferrari in their lunch break — that’s the vibe. It’s a shocker.

Set the looks aside and the numbers are formidable. The five‑seat EV rides on a new in‑house platform with a removable, structural 122 kWh, 880‑volt battery. With a motor at each corner delivering a combined 1,035 hp (772 kW) and 730 lb‑ft (990 Nm), Ferrari claims 0–62 mph in 2.5 seconds and 0–124 mph in a further 4.3 seconds. A revised Multimatic active air suspension aims to iron out vertical hits, while Purosangue‑style rear‑hinged doors open to a generous boot.

Ferrari quotes around 329 miles (530 km) of range and touts sophisticated thermal management for track work. Yet with such a large battery and supposedly slick aero — whispered at a Cd near 0.25, still unconfirmed — the efficiency doesn’t look groundbreaking. If the shape really serves the wind tunnel, where are the gains?

The configurator is already live, offering traditional fender emblems or a new silver prancing horse on the front doors. Collectors will queue regardless — it’s the first fully electric Ferrari — and the performance case is undeniable. But on kerbs from Monte Carlo to Rodeo Drive, this thing risks sticking out for all the wrong reasons. Badge‑swap it with Opel or Vauxhall and you could pass it off as a Zafira EV without raising eyebrows. For a marque built on beauty as much as speed, the Luce’s aesthetic is, frankly, a howler