EU demands TikTok clarify child safety measures in new app

    50

    23rd April 2024 – (London) The European Commission intensified scrutiny on TikTok this Monday, demanding detailed information about its new app, TikTok Lite, which incentivizes users with payments for engagement. Authorities are concerned that the app’s reward features could foster addictive behaviours, particularly among children.

    Launched recently in France and Spain, TikTok Lite allows users to earn points for watching videos and engaging with content, which can be exchanged for rewards such as Amazon vouchers and PayPal gift cards. However, the European Union’s executive arm is questioning whether the app complies with the Digital Services Act (DSA), which aims to ensure digital platforms operate safely and transparently.

    EU industry chief Thierry Breton highlighted the urgency of the situation, stating, “Unless TikTok provides compelling proof of its safety, which it has failed to do until now, we stand ready to trigger DSA interim measures including the suspension of TikTok Lite feature which we suspect could generate addiction.”

    The commission has given TikTok a tight deadline to submit a risk assessment and defend its app’s design by Wednesday. Failure to comply could lead to the suspension of the app’s reward features as early as Thursday, alongside potential fines up to 1% of TikTok’s annual income.