Ethereum poised for unprecedented growth in 2024 amidst key developments


20th February 2024 – (New York) The Ethereum blockchain is on the cusp of a landmark year in 2024, with significant milestones that could redefine its trajectory. Among these is the potential approval of an Ether spot exchange-traded fund (ETF) in the United States, a development eagerly anticipated by investors.

Ethereum’s native cryptocurrency, Ether (ETH), currently valued at $2,918, is positioned to enter its first bull cycle since the transformative Merge in 2022—an update that introduced a deflationary mechanism during times of peak network activity. Post-Merge, approximately 0.2% of the Ether supply has been burned, a figure anticipated to increase with the network’s rising utilization.

The forthcoming Ethereum Improvement Proposal 4844 is another pivotal juncture slated for this year. This update promises to drastically reduce the costs for layer-2 (L2s) networks by up to tenfold, which are integral to Ethereum’s scalability and the growth of its ecosystem.

The success of Ethereum and its L2s is hinged on a symbiotic relationship: without L2s, Ethereum’s scalability is limited; without innovation and dedicated business developer teams, L2s cannot expand at the necessary pace.

To appreciate the magnitude of Ethereum’s potential growth, one must understand its foundational differences from Bitcoin (BTC), which is trading at $51,709. Ethereum transcends the nature of a mere asset whose value is tied solely to blockchain operations. It embodies a programmable database and a decentralized application (DApp) development platform, deriving its value from the applications it supports.

Currently, a myriad of applications exists natively within Web3, yet the vast potential lies with traditional companies that are poised to adapt and integrate blockchain technology into their operations. The challenge thus far has been the scarcity of individuals adept at conceptualizing blockchain solutions or understanding the token economy to explore new business avenues.

In previous cycles, the guidance for companies to navigate blockchain was inconsistent and too generalized due to the broad nature of the technology. This often resulted in operations competing for block space with less significant entities like meme coins and the nonfungible token (NFT) craze.

Companies have shown a propensity to experiment with blockchain but lacked the nuanced support required from the business development teams of the blockchains or other Web3 entities. Business development in the past has been traditionally segmented by region, leading to a jack-of-all-trades approach that failed to provide the depth needed for successful long-term blockchain integration.

However, 2024 marks a turning point. With an increasing number of leadership roles within major companies being filled by individuals with a sophisticated understanding of building on-chain, the blockchain ecosystem is entering an era of specialization.

It’s now evident that the largest L2 blockchains are creating subchains, each with specialized configurations and dedicated teams. These subchains are tailored to cater to specific sectors, paving the way for a more strategic and effective onboarding of niche markets.