10th August 2022 – (Hong Kong) ESPRIT offers a free tram ride on next Saturday 20th August to pave the way towards its return to the Hong Kong homebase. This marks the first time a fashion brand leads a free tram ride day event, and ESPRIT takes this occasion to promote its inclusiveness and welcome all people to join in on the festive event. All tram motormen will don ESPRIT apparel to bring ESPRIT’s fun-loving spirit to all passengers of the day.
This is part of ESPRIT’s celebration of the launch of its popup “love, esprit”, a 3-storey experium featuring interactive zones and retail areas on Russell Street, Causeway Bay. This popup, open to public from 18th August, will display ESPRIT’s rich heritage and new collections, as well as introduce its new mascot, Joy the Dolphin, and offer a preview of its future activations to the community.