2nd October 2023 – (Shanghai) Chinese actress Yang Mi, who has been facing a decline in popularity in recent years, has made a remarkable comeback after establishing her own brand. Within just eight days, she secured two major global endorsements, becoming the global ambassador for a footwear brand in Hong Kong and a luxury brand in Spain. This sudden surge in endorsements has significantly boosted her influence and reignited her fan base.
Yang Mi’s latest achievement as the global brand ambassador for LOEWE, a renowned Spanish luxury brand, was announced recently. She was also invited to attend the LOEWE Paris Fashion Week showcase. Dressed in a sleek black gown that accentuated her perfect shoulder line, she completed her look with a pair of dazzling fluorescent green shoes. However, netizens noticed that the gorgeous shoes were clearly not in Yang Mi’s size, as they appeared several sizes too big. Concerned fans even jokingly wondered if the shoes would fly off her feet. An explanation later emerged, stating that the shoes were from the upcoming 2024 Spring/Summer collection and were currently only available as samples. They had not yet been officially produced in various sizes. The size 39 shoes were specially made for the fashion week event, marking their debut with Yang Mi and demonstrating the brand’s high regard for her.
Following her successful appearance at the LOEWE event, Yang Mi returned to Shanghai on the 2nd of October. At the airport, she was caught by surprise as paparazzi captured her phone’s wallpaper, displaying the four Chinese words meaning “Speak cautiously and act prudently”. This discovery further earned her praise from netizens, who applauded her for having both morality and self-cultivation.