BYD COMPANY takes action against alleged black PR tactics, offers reward for evidence

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19th June 2024 – (Hong Kong) Li Yunfei, the General Manager of the Brand and Public Relations Division at BYD COMPANY (01211.HK), revealed on his personal social media account today (19th) that the company has been alerted by multiple sources regarding another car manufacturer employing black PR methods to undermine and discredit the brand and products of BYD COMPANY.

In response to these concerns, BYD COMPANY is actively seeking valid evidence and clues related to these black PR activities from netizens and individuals from various backgrounds. Li mentioned that they are interested in obtaining chat history, audio and video recordings, emails, contracts, fee payments, and any other relevant information.

In order to encourage cooperation, BYD COMPANY has announced that individuals providing verified evidence and credible clues will be eligible for rewards ranging from RMB200,000 to RMB5 million. The company ensures that the personal information of these contributors will be handled with the utmost confidentiality.