BeyonCa announces new EV factory and global HQ in Hong Kong

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BeyonCa

29th June 2024 – (Hong Kong) BeyonCa, a burgeoning Chinese luxury EV start-up, has unveiled plans to establish its global headquarters and a new manufacturing facility in Hong Kong. The announcement was made by Soh Weiming, the founder and chairman of BeyonCa, who emphasized the region’s robust automotive supply chain and its pool of international talent.

The start-up, which launched in 2021 with backing from French automotive giant Renault, aims to position itself as a premium “Made in Hong Kong” brand. The new facility will be located at the Hong Kong Science and Technology Parks (HKSTP) in Tseung Kwan O, which is part of the city’s advanced manufacturing hub. BeyonCa plans to introduce a production line and four major centres dedicated to research and marketing within this space.

The company’s first production model, an electric sedan, is expected to roll out by the end of 2025. This development is seen as a critical step towards competing with established luxury automotive brands like BMW and Mercedes-Benz. The design of the sedan is led by Dirk van Braeckel, BeyonCa’s Chief Design Officer, who brings four decades of experience from his tenure at Volkswagen.

BeyonCa’s strategic decision to base operations in Hong Kong also stems from the special administrative region’s advantages over mainland Chinese cities, notably its exemption from the heavy tariffs imposed on Chinese-made EVs in the EU.

In addition to the local assembly line, BeyonCa will continue major production processes such as stamping, body welding, and painting at its mainland facilities. The Hong Kong plant will cater to both left-hand and right-hand drive markets, targeting both China and Europe as key regions for its premium EVs.