Apple introduces iPhone 12 and iPhone 12 mini in a stunning new purple and all-new iMac

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    20th April 2021 – (Cupertino)  Apple today unveiled an all-new stunning purple finish for iPhone 12 and iPhone 12 mini. This new color beautifully accentuates the flat aluminum edges of iPhone 12, which are perfectly color-matched to the precision-milled back glass. Both models feature an advanced dual-camera system that delivers powerful computational photography features and the highest-quality video in a smartphone, with expansive edge-to-edge Super Retina XDR displays with OLED for a brighter, more immersive viewing experience, and the Ceramic Shield front cover, providing the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic — the fastest chip in a smartphone — powers every experience on iPhone 12 while efficiently managing battery life. iPhone 12 models also bring the best 5G experience, and introduce high-powered wireless charging with MagSafe and a new ecosystem of accessories that easily attach to iPhone.

    iPhone 12 and iPhone 12 mini in purple will be available for pre-order beginning Friday, 23rd April, with availability beginning Friday, April 30. Customers can also complement their iPhone with a new MagSafe Leather Case or Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, or a Leather Wallet in Arizona, all available to order beginning today.“The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone.”

    The elevated design of the 6.1-inch iPhone 12 and 5.4-inch iPhone 12 mini are as beautiful as they are durable.1 And iPhone 12 mini is the smallest 5G smartphone in the world, packing all the technology of iPhone 12 into a delightfully compact size while still delivering an impressively large and immersive edge-to-edge display. Both models feature a sleek flat-edge design with an aerospace-grade aluminum enclosure and combined with the Ceramic Shield front cover, which goes beyond glass by adding a new high-temperature crystallization step that grows nano-ceramic crystals within the glass matrix, increases drop performance by 4x.iPhone 12 and iPhone 12 mini feature all-screen Super Retina XDR displays that stretch further to the edges, with systemwide color management for industry-leading color accuracy. This new OLED provides pixel precision brightness, 2 million-to-1 contrast ratio for true blacks, and an immersive HDR viewing experience for high-definition video, photos with more detail, and nearly twice the peak brightness of iPhone 11. iPhone 12 and iPhone 12 mini have an industry-leading IP68 rating for water resistance up to 6 meters for up to 30 minutes, and are protected against everyday spills, including coffee and soda.3

    Pricing and Availability

    • iPhone 12 and iPhone 12 mini are currently available in blue, green, black, white, and (PRODUCT)RED,9 and will be available in the new purple in 64GB, 128GB, and 256GB models starting at $33.29 (US) a month for 24 months or $799 (US) before trade-in and $29.12 (US) a month for 24 months or $699 (US) before trade-in, respectively. Customers can get iPhone 12 and iPhone 12 mini from apple.com, in the Apple Store app, and at Apple Store locations. iPhone 12 and iPhone 12 mini are also available through Apple Authorized Resellers and select carriers (prices may vary).
    • Customers in ChinaJapan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 12 and iPhone 12 mini in purple beginning at 5 a.m. PDT on Friday, April 23, with availability beginning Friday, April 30.
    • New MagSafe accessories for all iPhone 12 models, including the Leather Wallet in Arizona, the Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and the Leather Sleeve and Leather Case in Deep Violet are available to order today. MagSafe Charger, MagSafe Duo Charger and additional leather sleeves, leather, silicone, and clear cases are currently available worldwide.
    • Customers can save with the latest carrier deals from AT&T, Sprint/T-Mobile, and Verizon directly from Apple through apple.com and at Apple Store locations.
    • Through Apple’s iPhone Upgrade Program, customers in the US can get the latest iPhone with the protection of AppleCare+, choose their carrier (no multiyear service contract required), and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at apple.com and Apple Store locations in the US with monthly payments starting at $35.33 (US). 
    • Customers are able to find the same great shopping and support services at apple.com and at Apple Store locations. Anyone can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, and get Apple Support and no-contact delivery or Apple Store pickup options.
    • Customers can experience all iPhone 12 models at an Apple Store and have their questions answered in person. Before their visit, customers are encouraged to check apple.com/retail for more information on opening hours, services available, and the health and safety measures in place.
    • Customers in the US can trade in their eligible device for an Apple Gift Card or instant credit toward their new purchase. If the device is not eligible for credit, Apple will recycle it for free. 
    • Customers in the US get 3 percent Daily Cash back when they buy directly from Apple with Apple Card. And when they choose Apple Card Monthly Installments, they can pay over time, interest-free.10 
    • Customers can extend their limited warranty with AppleCare+ and get accidental damage protection, or AppleCare+ with Theft and Loss, and get 24/7 priority access to technical support. 
    • Every customer who buys iPhone from Apple can enjoy a free Online Personal Session with an Apple Specialist to help them explore and discover all the amazing things they can do with their new iPhone.
    • For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch, Apple TV, or Mac can enjoy one year of Apple TV+ for free and three months of Apple Arcade for free.11


     Apple today also introduced an all-new iMac featuring a much more compact and remarkably thin design, enabled by the M1 chip. The new iMac offers powerful performance in a design that’s just 11.5 millimetres thin, with a striking side profile that practically disappears. Available in an array of vibrant colors to match a user’s personal style and brighten any space, iMac features a 24-inch 4.5K Retina display with 11.3 million pixels, 500 nits of brightness, and over a billion colors, delivering a brilliant and vivid viewing experience. The new iMac also includes a 1080p FaceTime HD camera, studio-quality mics, and a six-speaker sound system — the best camera and audio ever in a Mac. Also, Touch ID comes to iMac for the first time, making it easier than ever to securely log in, make purchases with Apple Pay, or switch user profiles with the touch of a finger. Combining the power and performance of M1 and macOS Big Sur, apps launch with blazing speed, everyday tasks feel incredibly fast and fluid, and demanding workloads like editing 4K video and working with huge images are faster than ever. The new iMac joins the incredible family of Mac models powered by M1, including MacBook Air, 13-inch MacBook Pro, and Mac mini, marking another step forward in Apple’s transition to Apple silicon. iMac is the most personal, powerful, capable, and fun it has ever been, and customers can order it beginning Friday, April 30. iMac will be available in the second half of May.“M1 is a gigantic leap forward for the Mac, and today we’re excited to introduce the all-new iMac, the first Mac designed around the breakthrough M1 chip,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With its striking design in seven stunning colors, its immersive 4.5K Retina display, the best camera, mics, and speakers ever in a Mac, and Touch ID, combined with the amazing performance of M1 and the power of macOS Big Sur, the new iMac takes everything people love about iMac to an entirely new level.”

    A man uses his new orange iMac, set up in his home office.
    Two women use their iMac in a coworking space.
    A woman and child lie on a bed and watch a show on the new iMac.

    All-New Design Enabled by M1

    Completely reinventing one of the world’s most iconic computers, the new iMac features a thinner and more compact design that is remarkable from every angle. Enabled by the system-on-chip architecture and amazing power efficiency of M1, the logic board and thermals are dramatically consolidated and reduced in size compared to the previous generation’s, allowing the side profile of iMac to practically disappear. The much more compact design reduces the volume of iMac by 50 percent,1 allowing it to take up less space and fit easily in even more places.

    Silver iMac with color-matched Magic Keyboard and Magic Mouse, followed by iMac in six colors.

    With an array of colors — green, yellow, orange, pink, purple, blue, and silver — the new iMac design personalizes and elevates any space unlike any other computer. iMac features softer colors and thinner borders on the front to allow users to focus on their content, while the back pops in bold, saturated color. To complete the simplified design, iMac comes with a new power connector that attaches magnetically and a beautifully woven 2-meter-long color-matched cable.

    Side view of blue iMac showing power connector and woven, color-matched cable.

    Gorgeous 24-Inch 4.5K Retina Display

    iMac has always been about its best-in-class display. The new iMac features an expansive 24-inch 4.5K Retina display2 with narrower borders and 11.3 million pixels. With a P3 wide color gamut and over a billion colors, plus 500 nits of brightness, images are vivid and more brilliant. This new display also features True Tone technology, which automatically adjusts the color temperature as the environment changes for a more natural viewing experience. In addition, the 4.5K Retina display on the new iMac has an industry-leading anti-reflective coating for greater comfort and readability.

    A vibrant, colorful outdoor tennis court is brilliantly displayed on the 4.5K Retina display of iMac.

    Breakthrough Performance of M1 Comes to iMac

    With the power and performance of M1 and macOS Big Sur, the new iMac instantly wakes from sleep, everyday tasks feel faster and more fluid, and apps launch with amazing speed. In Safari, users can browse even faster and run hundreds of tabs at once, and in Photos, users can fly through edits to their images. With Apple Arcade, they can enjoy exclusive games while on the large iMac display, and users can also run a variety of iPhone and iPad apps right on their iMac without breaking their workflow. macOS also delivers powerful iCloud and Continuity features that enable users to work seamlessly across their iMac, iPhone, and other Apple devices.The new iMac offers the ultimate macOS Big Sur experience. Its refined design brings a new level of power and beauty to the Mac, and allows users to experience the spacious 24-inch 4.5K Retina display to the fullest. macOS Big Sur puts more controls at users’ fingertips and is packed with enhancements to key apps including Safari, Messages, and Maps.

    Multiple apps launched onscreen demonstrate the power and performance of M1 and macOS on a pink iMac.
    A photo is edited using the Photos app, displayed on a yellow iMac.
    A video project is edited using the iMovie app, displayed on a silver iMac.
    A game on Apple Arcade, displayed on a blue iMac.

    The powerful 8-core CPU in M1 features the fastest CPU core in low-power silicon.3 And the 8-core GPU features the fastest integrated graphics in a personal computer.4 When combined with its high efficiency, unified memory architecture, and the 16-core Apple Neural Engine, the new iMac delivers powerful performance when compared to standard models of the 21.5-inch iMac, including:

    • Up to 85 percent faster CPU performance, so users can export their favorite video project in iMovie faster than ever, easily work with massive 100-megapixel photos in Lightroom, and compile new apps in Xcode in a fraction of the time.
    • Up to 2x faster GPU performance for certain apps like Affinity Photo and Photoshop, and up to 50 percent faster than the most powerful discrete graphics in the fastest 21.5-inch iMac, allowing users to render edits in real time or add complex filters to their photos in a snap.
    • The ability to edit up to five streams of 4K footage, or one stream of 8K footage,5 without dropping a frame in Final Cut Pro.
    • Up to 3x faster machine learning in apps that leverage the 16-core Neural Engine in M1.6

    Best Camera, Mics, and Speakers Ever in a Mac

    iMac features a 1080p FaceTime HD camera — the best ever in a Mac — which delivers high-quality video and great performance in low light. iMac also takes advantage of the image signal processor in the M1 chip and the Neural Engine, enhancing camera image quality with better noise reduction, greater dynamic range, and improved auto exposure and white balance. So whether connecting with family or on a video call while working from home, users will always look their best.To complement the camera, the new iMac features a studio-quality three-microphone array for clearer calls and voice recordings, the best ever in a Mac. The mics are positioned to reduce feedback from the rest of the system, while directional beamforming allows them to better ignore background noise and focus on a user’s voice. As a result, conversations are more natural and recordings are crystal clear.The new iMac also features the best sound system ever in a Mac. It has two pairs of force-cancelling woofers placed side by side for an impressive bass response, while reducing unintended vibrations. Each pair is balanced with a high-performance tweeter. The result is a six-speaker sound system that produces a massive sound stage with strong, articulate bass and crystal-clear mids and highs. All of these speaker innovations, coupled with advanced algorithms, enable iMac to support spatial audio when playing video with Dolby AtmosTogether with its beautiful 4.5K Retina display, iMac transforms any space into an incredible movie-watching experience.Continue playback of video: iMac CameraiMac features a 1080p FaceTime HD camera — the best camera ever in a Mac — for a higher-quality image at any lighting level, so users always look their best.

    Thousands of Universal Apps Now Available

    There are now thousands of popular and powerful Universal apps available that take full advantage of M1 and macOS Big Sur, including Photoshop, Twitter, Microsoft Office, Quicken, Slack, Affinity Publisher, Zappos, 1Password, and DaVinci Resolve, with more arriving every week. With the power of M1 and macOS Big Sur, and thousands of Universal apps, iMac can turn an office into a movie theater, a living room into a classroom, a kitchen into a conference room, or shine as the centerpiece of a retail space.

    Touch ID Comes to iMac, Along with Color-Matched Accessories

    Customers can choose from three models of Magic Keyboard with gorgeous aluminum enclosures that are color-matched to iMac. And for the first time, Touch ID comes to iMac.7 Implemented wirelessly on Magic Keyboard, it uses a dedicated security component on the keyboard that communicates directly with Secure Enclave in M1, creating an encrypted channel to protect users’ fingerprint data from end to end. Whether unlocking their Mac or making a purchase with Apple Pay, users enjoy a fast, easy, and secure experience. Additionally, Touch ID works with Fast User Switching, so customers can change to a different user profile with just the press of a finger. Customers can also choose Magic Keyboard with Touch ID and Numeric Keypad, as well as the color-matched Magic Mouse and the industry-best Magic Trackpad.

    A finger presses Touch ID on Magic Keyboard to turn on iMac.
    Color-matched Magic Mouse, featured in seven colors.
    Color-matched Magic Trackpad, featured in seven colors.
    Magic Keyboard with Touch ID and Numeric Keypad in yellow.
    Green iMac displayed with Magic Keyboard and Magic Mouse.

    State-of-the-Art Connectivity for Data and Devices

    Every iMac features two Thunderbolt ports for superfast data transfers, giving customers high-performance options to connect to more devices, including support for up to a 6K display, like Apple Pro Display XDR, and Wi-Fi 6 delivers faster wireless performance. The 8-core iMac configuration offers two additional USB-C ports and also features a 1Gbps Ethernet port in the power adapter, allowing for a less cluttered desktop.

    Rear view of blue iMac shows Thunderbolt and USB-C ports.

    Better for the Environment

    Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.The new iMac is minimizing its impact on the environment, built using a low-carbon aluminum enclosure and 100 percent recycled tin in the solder of its main logic board. One hundred percent wood fiber in the packaging is recycled or comes from responsibly managed forests. The magnets in the speakers, fan motor, and power connector are made with 100 percent recycled rare earth elements. iMac remains free of harmful substances and meets Apple’s high standards for energy efficiency.

    iMac Joins the M1 Family

    Every Mac with M1 — the new iMac, MacBook Air, 13-inch MacBook Pro, and Mac mini — is transformed into an entirely different class of product and redefines what each of them can do. Combined with macOS Big Sur, M1 brings extraordinary battery life and breakthrough performance to the Mac. Whether customers prioritize portability, power, or capability, there’s a Mac for everyone. Learn more about the Mac family at apple.com/mac.

    The Mac family, featuring the new iMac, MacBook Air, 13-inch MacBook Pro, and Mac mini.

    Pricing and Availability

    • The new 24-inch iMac is available to order beginning Friday, April 30, on apple.com and in the Apple Store app. It will begin arriving to customers and be available in select Apple Store locations and through Apple Authorized Resellers beginning in the second half of May.
    • iMac with 7-core GPU starts at $1,299 (US) and $1,249 (US) for education, and is available in green, pink, blue, and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, Magic Keyboard, and Magic Mouse.
    • iMac with 8-core GPU starts at $1,499 (US) and $1,399 (US) for education, and is available in green, yellow, orange, pink, purple, blue, and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, two additional USB 3 ports, Magic Keyboard with Touch ID, Magic Mouse, and Ethernet.
    • Additional technical specifications, configure-to-order options, and accessories are available atapple.com/mac.
    • Customers are able to find the same great shopping and support services at apple.com and at Apple Store locations. iMac configurations in green, pink, blue, and silver will be available to purchase directly at Apple Store locations, and all colors will be available at apple.com.
    • Customers can experience the new iMac at select Apple Store locations and have their questions answered in person. Customers who visit stores are encouraged to check apple.com/retail for information on opening hours, services available, and the health and safety measures in place.
    • Customers in the US get 3 percent Daily Cash back when they buy directly from Apple with Apple Card. And when they choose Apple Card Monthly Installments, they can pay over time, interest-free.
    • Anyone can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, and get Apple Support and no-contact delivery or Apple Store pickup options.
    • Every customer who buys iMac from Apple can enjoy a free Online Personal Session with an Apple Specialist, and receive guidance on how to make their iMac work the way they want.
    • Customers in the US can trade in their eligible device for an Apple Gift Card or credit toward their purchase. If the device is not eligible for credit, Apple will recycle it for free.
    • For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch, Apple TV, or Mac can enjoy one year of Apple TV+ for free and three months of Apple Arcade for free.8
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